While it’s no secret that some of the most tech-savvy branding experts could tell you that the first rule to be successful online is authenticity, that also comes with a caveat. After all, one on one interactions can only be gauged as a ‘success’ based on the energy or atmosphere of that situation. It involves a mutual bond, one of those things never said but understood.

One of the best pieces of advice I could give in this realm is to throw out all your terms and instead think of them as interactions. Instead of ‘engagement,’ you’re having a conversation. Instead of ‘retention,’ you’re catching someone’s attention by reminding them you care.

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now

And instead of ‘networking’ or ‘connections,’ you have conversations with friends. I know this sounds almost insulting, but sometimes it’s necessary to be reminded of the core roots to why we all do this in the first place. am a serial entrepreneur, marketer and advisor to Fortune 500 brands. My growth strategies have been recognized by Fortune, Fox, Fast Company, Entrepreneur, Inc.com, and more.


I'm Gerard!

Would you like to get a custom essay? How about receiving a customized one?

Check it out