When a country’s populationincreases, the number of consumers will increase alongside it, involving thepurchase of different kinds of products or services that fit their needs, withadvertising playing quite a big role with influencing the consumer’s decisionon what they will purchase. At the same time, enterprises use different formsof advertisement such as the newspaper, magazines, television in the form ofcommercials, billboards, and also social media as a key to influence and catchthe consumer’s interest and attention which easily increases their awareness.The effects of advertising products are based on the consumer’s behaviorbecause a successful marketing in advertising a kind of product lies on theconsumer’s behavior – likes and dislikes, and their wants as well and the onlyway to influence their purchasing decision is to reach out and connect with thecustomer’s satisfaction based on their needs and wants.
Brand image increases theopportunity for the consumer to buy the product because the brand image iseither well known or famous in the eyes of the people, making it easier for theconsumers to believe that it will be a secure and have some form of trust whenpurchasing the product, also with the quality of the products makes it good forthem, affordable with its price range, non-frustrating and it will notdisappoint. But aside from the brand image influencing the attitude of theconsumer through the means of advertising, it can also influence consumers notonly by the brand image alone, but with seeing a famous personality orcelebrity they like, or rather, the right spokesperson who endorses theproducts and services that become crucial to achieve the goals of advertisingand with that, it can also make consumers believe that the spokespersonadvertising the product may have experienced and showed the worth of theproduct, and it shows minimal traits of power and honesty to persuade theconsumers on purchasing the products and services and with the right spokesperson,the credibility of them will be shownand raise the popularity of the brand that become effective on the consumer’sattitude through advertising. Apart from brand image and the credibility of a spokesperson,Enterprises also want to strengthen the impression of their audience throughadvertising by just repeatedly broadcasting the advertisement that can bepossibility help the consumer to remember the product and it will have them anintention to purchase it at the moment, however, too many times of advertisingcan makes the consumer bored of repetitive advertisement or even worse thatthey do not like to buy the product, so enterprises should be more carefulabout advertising frequency and it should make it more effective and have animpact for the consumer toward advertising.