Visual the viewer which is vital for

Visualproblem solving is finding the right language to communicate with an audience,in terms of semiotics this would be something that applies to all the differentgroups that would need to be catered for so would need to have a unity inmeaning throughout the entire audience to be successful. A sign must therefore notonly have a cultured understanding but a basic human instinct to really getacross its message. Following natural cultured instincts such as red for dangermeans that there is no communication barrier for the sign and the viewer whichis vital for the sign to be effective.

As a language is a system of signs itmeans that sign must be compatible to fit with the viewer’s language whichagain will derive from the cultured instincts. Saussure wrote about the “roleof signs as part of social life” which shows how pivotal sign communication isto the viewer and reinforces the point of how critical it is for the sign tofit with the viewer’s language. In addition to this, Saussure is communicatinghis consideration of how the cultured understand from the viewers social lifeimpacts their understanding of signs, for example how an inside joke is onlyunderstood by people in the group it was created in, the same works for signs,a person could associate a certain sign with a meaning purely based on theirsocial influences and those very influences are able to change the meaning of asign. Reverting back to the question, a sign is again successful if it can fitin with the instinctual understands of signs that the viewer has in order forthe signs perceived meaning not to be susceptible to change.

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 Overall itis clear that for a sign to be successful it absolutely must fit in with thecultured understanding of the viewer and reflect a meaning that can beunderstood across different cultures and groups so that the interpretation ofthe sign is a shared meaning. If the shared meaning is achieved then the signcan solve the problem that it was intended for a means of communication or avisual solution. While the theory of semiotics has only been around in itsmodern form for around one hundred years, its thought process can be seenthroughout time in the form of cave paintings and other visual ideas intended totell stories or simply have a single meaning. This is why we are able tounderstand those signs despite the cultural and age differences, purely down tothe cultured understandings that have been passed down from generation togeneration. 


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