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Unit : eBusiness A ssignment title : Luxury Jewellery Online December 201 8 Important n otes • Please refer to the Assignment Presentation Requirements for advice on how to set out your assignment. These can be found on the NCC Education website . Click on ‘Policies ; Advice ‘ on the main menu and then click on ‘Student Support’ .

• You must read the NCC Education documents What is Academic Misconduct? Guidan ce for Candidates and Avoiding Plagiarism and Collusion: Guidance for Candidates and ensure that you acknowledge all the sources that you use in your work. The se documents are available on the NCC Education website . Click on ‘Policies ; Advice’ on the main menu and then click on ‘Student Support’. • You must complete the Stateme nt and Confirmation of Own Work . The form is available on the NCC Education website.

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Click on ‘Policies ; Advice’ on the main menu and then click on ‘Student Support’. • Please make a note of the recommended word count. You could lose marks if you write 10% more or less than this. • You must submit a paper copy and digital copy (on disk or similarly acceptable medium).

Media containing viruses, or media that cannot be run directly, will r esult in a fail grade being awarded for this assessment . • All electronic media will be checked for plagiarism.Page 2 of 5 eBusiness © NCC Education Limited 201 8 Introduction You are an e -commerce consultant and have been contacted by the owner of a large local jewellery store named ‘Luxury Jewellery ‘, which is based on the high street in a large city in your region. The store has been established for many years and has earned a well -deserved reputation for selling a range of high quality jewellery items, all made out of gold or silver. These include: • Rings • Necklaces • Bracelets • Earrings A major part of the store’s success is the level of customer service it offers ; all members of staff are experts in particular field s of jewellery and are able to offer knowledgeable guidance to customers.

This is together with high levels of after -sales and repair services. The owner of the store has built up considerable knowledg e of the luxury jewellery market together with a wide range of supplier contacts and is now keen to exploit this further by launching an e -commerce site that will offer a similar range of items to the store ( although she proposes that the store will continue to operate in its current form ). She believes that the introduction of the e -commerce service will enable h er to reach wider geographical markets for h er jewellery products, whilst also adding value to her company’s overall brand and image. She proposes to call the e -commerce service ‘Luxury Jewellery Online ‘ (LJ O).

As part of her plans for the launch of the new e -commerce service , she has asked you to provide her with detailed information on the followi ng issues: • A summary of the potential opportunities associated with launching the new e-commerce service. Sh e is particularly keen to ensure it is accessible for users of smartphones and tablets a s she believes that her potential customers will be regul ar users of such devices. • How a range of innovative online marketing solutions could be used to target potential customers in new territories.

• How to ensure that the new e -commerce service can offer a comparable l evel of customer service, support and guida nce as that which is already provided in her high street store . In addition to the above, she believes there is a significant opportunity to launch an online auction as part of the e -commerce service , since experience with many of her existing customers indicate s there is a significant demand to both buy and sell second hand quality jewellery items. Prior to moving forward with the development and launch of the e -commerce service, she is also keen to establish what the major objectives of the new site s hould be, particularly in terms of return on investment and the value it can potentially add to her overall business.Page 3 of 5 eBusiness © NCC Education Limited 201 8 Finally, she is aware of the potential cyber security threats posed to online businesses and so wishes to ensure that good security pract ices are followed as part of the ongoing operation of the site. She has therefore asked you to put together a short presentation to outline a range of key security -related issues. Task 1 – 18 Marks Write a report o f no more than 750 words that focuses on the business opportunities that the proposed e -commerce service could provide.

Your report should: • Indicate h ow the LJ O e-commerce service could help to increase overall sales and revenue by attracting new customers from a wide geographic region . • Consider the potential benefits of ensuring that the new e -commerce site can be used effectively by users of mobile devices such as smartphones and tablets. • Identify and briefly describe FIVE (5) key factors to consider when o ptimising a n e – commerce site for mobile usage (you should use the Internet for research purposes to assist in identifying these factors). Task 2 – 16 Marks Produce a report of no more than 500 words that focuses on the marketing channels that could be used by LJ O to promote the new e -commerce service.

You r report should: • Describe the potential role of email in the online marketing activities . • Consider the role of social media in the online marketing activities . • Identify and describe one other potential marketing channel that could be used, giving the reasons for your choice. In addition, the report should explain how the brand of the existing ‘Luxury Jewellery ‘ high street store could, potentially, add value to the overall brand and image of the new LJO e-commerc e site . Your report should also identify TWO (2) potential problems if the marketing campaigns for the online ( LJ O) and offline (Luxury Jewellery) retail activities are not closely coordinated.

Task 3 – 16 Marks Compile a report of no more than 500 words that considers the level s of service that will be provided to LJ O customers, ensuring that such levels maintain the excellent reputation for customer service that the ‘Luxury Jewellery ‘ high street store has developed over the past few years . Your report should: • Briefly describe THREE (3) ways in which high levels of support and service could be provided to online customers. • Explain the importance of maintaining sufficiently high levels of stock to meet customer demand .

• Outline how effective links with suppliers of jewellery items can help to streamline the ordering and delivery processes and ensure that inventory levels are neither under – or over -stocked .Page 4 of 5 eBusiness © NCC Education Limited 201 8 Task 4 – 16 Marks Using the internet for research purposes, write a briefing document report (of no more than 500 words) that explains the importance of the following features when selecting appropriate online auction software for the LJ O e-commerce site: • User management • User search tools • Customised branding and layout • Integrated payment processing Task 5 – 15 Marks Put together a report of no more than 500 words that focuses upon what you believe are the THREE (3) key objectives of the LJ O e-commerce site, together with your reasons for selecting these specific objectives. In addition , you should specify how the success of these objectives will be measured as part of a post -implementation audit. Task 6 – 19 Marks Using PowerPoint or a similar tool, prepare a maximum of TWELVE (12) slides that could be used to form the basis of a presentation to the owner on how to adopt best security practices for the new e -commerce service. Your presentation should focus on: • Givi ng the key components of a security policy • Giving THREE (3) benefits to LJO of adopting a security policy .

• Explaining h ow biometrics can play a part in keeping IT systems secure . • Explaining w hy a disaster recovery plan should be part of the overall approach to security . A brief set of notes , of no more than 2 50 words, should be produced that summarise the main content of the slides and which can be used as handouts at the presentation. Guidance This assignment will allow you to demonstrate your understanding of the considerations in evaluating the opportunity for launching a new e -commerce service alongside an existing offline retail store and the activities associated with planning for its subse quent development.

If you are unsure about any aspect of the assignment, then consult with your tutor/lecturer prior to commencing the assignment.Page 5 of 5 eBusiness © NCC Education Limited 201 8 Submission requirements 1. A word -processed, printed document containing all the written components of the as signment (Tasks 1, 2, 3, 4 and 5) signed and dated by your tutor/lecturer. 2. A printed version of the presentation you have prepared for Task 6. 3.

A copy of all the electronic material (Tasks 1 -6) on appropriate medium (floppy disk, zip disk, CD -ROM etc.). The total word count for the assignment is 3000 words. Candidate checklist Please use the following checklist to ensure that your work is ready for submission. Have you read the NCC Education documents What is Academic Misconduct? Guidance for Candidates and Avoiding Plagiarism and Collusion: Guidance for Candidates and ensured that you have acknowledged all the sources that you have used in your work? ? Have you completed the Statement and Confirmation of Own Work form and attached it to your assignment? You must do this.

? Have you ensured that your work has not gone over or under the recommended word count by more than 10%? ? Have you ensured that your work does not contain viruses and can be run directly? ?

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