The purpose of this business case is to introduce Business Intelligence technology as a solution for Adventure Works to solve the business objective to broaden its market share by targeting its sales to its best customers, extend product availability through an external web site, and reduce the cost of sales through lower production costs. For the purpose of this business case, I will narrow the scope of vision to the goal of targeting sales to the best customer. SummaryAdventureWorks is a multi-national manufacturing company with business-to-business sales. The company manufactures and sells meatal and composite bicycles to North American, European and Asian commercial markets.
The base operation is located in Bothell, Washington. The regional sales teams are located throughout the market base. By using Business Intelligence reporting tools, Adventure Works will be able to obtain real-time information through easier access and improve processes to extract information to better profile customers to ultimately gain a better capability of focusing sales to best customers.