The products provided by Whirlpool, are products that can be copied. This is normal, but it doesn’t give them that much of an advantage in the market due to the fact that they cannot make all their own products. Whirlpool does not have full rights on appliances, so not having control on the products you market and sell can prove detrimental. The company can ever really take the market and fly because they do not have rights on everything, which could be costly. What is also costly, is getting involved with the major appliance market. Whirlpool has their name brand and products in place, so to try and copy the company and provide different products and services would be extremely difficult. This leads to Whirlpool having a competitive advantage at least for now.