The company that we selected is Genting Group. Genting group is ones of the powerful corporate conglomerate in Malaysia and serves as a holding company for a variety of domestic and international businesses. Genting Group founded by Tan Sri Lim Goh Tong in 1965. The idea of a hill resort came from Tan Sri Lim Goh Tong in 1963 when he was in Cameron Highlands working on a hydro-electric power project and experiencing the crisp cool mountain air.
He imagines a prosperous Malaysia of the future, desiring a cool mountain holiday resort within the reach of all Malaysians. In fact, Genting group had some principal subsidiaries, joint ventures and associates which are Genting Plantation Berhad, Genting Malaysia Berhad, Genting Singapore PLC and its wholly subsidiary Genting Energy Limited.Genting Group has 28 years experiences in developing and operating the industry in different field of business such as tourism, resorts, cruises, gambling, plantations and Genting Energy Limited. The first resort integrated by Genting Group was Resort World Genting also known as Genting Highlands Resort. Casino, food & beverage, retail shopping, theme park and outdoor activities such as eco-sport, jungle trekking, abseiling, mountain biking and so on are the traits to attract the tourist from all over the world. For instance, there are five hotels which are Maxims Genting, Highlands Hotels, Theme Park Hotel, Resort Hotel and First World Hotel have more than 8000 rooms, over 200 dining and outlets.
Moreover, there is the world’s leading cruises ship operator in Genting Group’s Hospitality and Leisure division included the Awana resorts hotel chain and a controlling stake in Star Cruises Ltd. In addition, Genting Group also expanded its hospitality interests internationally through casino development and management agreements in other country which are Australia, Philippines, and Bahamas.Furthermore, Genting Group has expanded and diversified their market into several segment of product and services which are plantation, properties, power generator, oil and gas, e-commerce, information technology, biotechnology and cruise line. For example, Genting Power Generator operated by Genting Sanyen Power Sdn Bhd in Kuala Langat station. It supplies electricity to Tenaga Nasional Berhad Malaysia. There is the first and only thermal power plant to provide its own water supply and to supply steam to another industry.
Besides, Genting Group also developed oil palm plantation which spearheaded by Genting Plantation Berhad started from 1960. Genting Group was planting more than 63,000 hectares of oil palm in Peninsular Malaysia.