The The designs of the City of

The house invent of City of Elminais one of the completive strategies. The home are designed in ranges from 20×70 to 22×80 double-storey linked homes(Star2,2017). Thehouses are specifically designed for multigenerational living with the lifetimehome concept(simedarby,2015). It is suitable for the people withlarge family including elderly citizens. The designs of the houses are usingopen-plan concept with combining living, dining, and kitchen areas for easemovement.Not just that, guest that is locatedat the ground floor being designed to provide convenience to the elderly. Thehouse is suitable for elder citizen to stay comfortably. The safety also isessential as the houses of City of Elmina are equippedwith built-in alarms systems.

The customers could feel safe to live in City ofelmina. Therefore, it could help Sime Darby to increase customer loyalty and tostay strong in market position. The designs of the City of Elminaare demanded by the public. Given an example, Elmina Green Phase 1 project arevery demanding by the community.

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The reason of saying these is because theresidential units of Elmina Green were snapped up within 2 days.Thereare many leisure activity and entertainment clusters in City of Elmina. SinceSime Darby are pursuing that the customer in the City of Elmina able to have anactive and healthy lifestyle. In City of Elmina, there are many parks and atotal of 90 km cycling track jogging circuit, retails and shopping malls so on.These could provide leisure activity to the customers who wanted to live closeto nature and still have many activities and entertainments in the township.These could help the resident who lives in the township to avoid the need to goto a further place to have their leisure time.Furthermore,not only the residents in the township are able to enjoy these entertainmentclusters. Even other people who are not living in City of Elmina could alsoenjoy the parks, jogging track , cycling track and go to shopping mall for entertainmentas well.

AsSime Darby had built this 90km cycling and jogging track, ithas considered being one of the longest tracks in the country. Through thisuniqueness, other people who visit City of Elmina may become the potentialcustomers of Sime Darby because these people will not just use the parks butalso visit to the other amenities at the same time. Thus, this also couldincrease the shareholder wealth in the long run.


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