SWAGLER, being that it is still an ongoing

SWAGLER, R. (1994).Evolution and Applications of the Term Consumerism: Theme          and Variations. The Journal ofConsumer Affairs, 28(2), 347-600.

In Swagler’s writings,consumerisms evolution has been a rather interesting road. The term consumerismrefers to the theory that an increasing consumption of goods is economicallydesirable. Consumerisms main rules are: Debut,Disappearance, and Return. It can be traced originally during the industrialrevolution however was an adopted term and “way of life” in the United Statesaround the 1930’s, the initial impact was pretty much nonexistent. The firsttime it was truly a movement was in the 1960’s, most notably with the presidentat the time John F. Kennedy whom introduced a “Bill of Consumer Rights”; withinit are basic rights such as the right to be informed, the right to be heard,the right to safety and the right to choose.

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Although not seen in the beginningby 1994 it was evident that consumerism leads to excess materialism, thereforeit can become destructive. Consumerism is a forever changing of experiences,not all good. The evolution being that it is still an ongoing learning curve.We have not yet perfected the consumer experience. New regulations arecontinuously being put in place and large companies are always trying to be onestep ahead to by past the new rules in place. Buskirk, R.

, and Rothe, J.(1970). Consumerism. An Interpretation.

 Journal of           Marketing,     34(4), 61-65. Countries with highconsumerism has produced some of the highest products innovations. Germany forinstance produce some of the highest mechanical engineering such as cars andairplanes. Countries such as the US and Great Britain thrive in militaryweaponry. Just by these few examples prove that consumerism is important to aneconomy GDP and the wellbeing of a capitalist free market space. The questionis: Is this good? For each example of good consumerism there is a little manbeing put down by materialization and colonization.

Time after time the worldis seeing the ill treatment of imported goods. Third world countries aresuffering greatly due to money hungry companies trying to take advantage,monopolies are almost to big to fail. In the new age of consumerism there is ashining light with regulations such as the 1962, four basic rights Bill ofConsumer Rights and FTC’s (Federal Trade Commission) continuing fight to blockmergers and maintain John F.

Kennedys vision. Only time will tell whether weare on the good or bad side of consumerism.  Day, G.

, and Aaker, D.(1970). A Guide to Consumerism. Journal of Marketing, 34(3),              12-19.When explaining Consumerism,a lot of times one tries to shed a positive life if in a role of authoritywhile others on the lower spectrum does not. In summary towards A Guide toConsumerism it talks about the different aspects from it’s inception to its lifeby 1970.

A big topic is the function of consumerism on a state level. Ifcompanies want to by past federal regulations such as the FTC it usually triedto go around the state level for protection. This leads o a huge problem,corruption. An example being illegal activities during the prohibition era andits de regulation of it within different states. Monopolies are some of thelargest factor for abuse and inadequate information within employees.Prohibition proved profitable to a different type of businessman: The Hustlerand the money was not going to the corporations that wanted it.

Materializationwas a new thing shown of the American people and the large corporations tooknotice. New goods were introduced at a rapid speed. Money was continually flowingafter the Great Depression. Consumerism and Materialization is an ongoingmachine and businesses will always try to stay ahead. Exegesis:   Global consumerism is afundamental aspect of the wonderful world of capitalism. Consumerism is a bondbetween the producer, i.

e. being the company, and the buyer who purchases thegoods from said company. These two go hand in hand to create a free marketeconomy. This helps create innovation much quicker than those that havestricter laws when dealing with consumerism such as socialist and communistcountries. In countries such as North Korea, consumerism is very extremely low,because of this GDP (Gross Domestic Product) since it is a state run economy.In countries such as Venezuela consumerism which once thriving is dramaticallydying due to mismanaged which has led to inflation.

The United States, China,Germany etc., where consumerism is thriving GDP is up, and the overall countryis “happy”. What all three academic journals had in common was the question: Isconsumerism good? Or is it domed to fail due to corruption? One thing is forcertain, if nothing is changed and corruption continues we will see greatconsequences.

No one wants to be the next Venezuela. 


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