Step 2 Develop vision and mission statements for organization.
To make people happy.
To be the world leader in mass media entertainment, preferred entertainment group and related services.
The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
The mission is to be the most successful producers and providers of entertainment and information company in the world in delivering unique experience to the customers, by providing special services and innovative products through movies, parks and the e-world. The company’s primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value. We committed to being the best employer by treating employee’s in ways to create extraordinary customer services and shareholder value.