Social media is the foundation that has entirely changed the way we communicate with one another. It enables one-to-one, one-to-many, as well as one-to-several conversations between businesses, Families, Friends, School, etc. Due to its reach to every individual present anywhere in the world, business organizations are using the social media to maximize their revenues by communicating with the end user. It became an easy way for business in engaging with the customer 24×7.
Several companies are using this foundation mainly to promote their business instead of using regular ad campaigns. As you have seen many people are starting to use social networking companies to share their experiences with the world about something that they purchased. Doing this gives people a straightforward on where to purchase this item and also puts a highlight on the company that manufactured the product. In addition to this, they are using these social media websites to observe and take into consideration the feedback they are getting from users. Several events that happen in the business world today are getting highlighted on the social networks, irrespective of the positive or negative hype surrounding the organization.
These events are showing potential impact on the business of that particular organization in terms of customer’s loyalty, brand image etc. This paper explains three organizational practices (START HERE)Choosing the right networks, Being Consistent with your topics, Connecting with Influencers.Sometimes if you’re not gaining any traction on some of the social media platforms you’re active on, it may not entirely be your fault. With hundreds of social media apps out there, and new ones popping up every day, it’s tempting to jump into all of them.
However, every social network might not be the right fit for your company. Your job is to find the networks that align with your brand’s image and goals. Otherwise, you’ll struggle to make progress. Social Networking companies have several apps to choose from so picking the right app for your business is crucial. For instance, if your company is a steel manufacturer, then Tumblr probably isn’t the best option for you.
Tumblr’s primary demographic is teens and people in their early twenties. A better option would be LinkedIn since it’s a B2B network that attracts business owners.Sites like Twitter, Facebook and LinkedIn are very good for content curation. Curating is a great way to help you build authority in your industry as well as provide a steady flow of social media posts that aren’t self-promotional.
Finding blog posts, videos and other content to share with your audience sounds simple enough. However, many businesses go into it blindly without creating a strategy or guidelines for what topics to share.As a result, your Twitter Timeline can become filled with a random mix of Tweets about five or six completely different topics. Avoid that mistake by streamlining your efforts.Pick a few topics that are closely related to your industry. For instance, the popular career site Monster.
com Tweets articles about employee satisfaction, career advice and workplace culture. All of these are directly related to its brand. If Monster started adding Tweets about investing and personal finance, it would seem out of place. But by focusing on its main areas of expertise, Monster’s brand has become a go-to account for people’s interest in career related content on Twitter.