SEO seo_relevant_filename as seorelevantfilename (not good) File Extension

SEO Relevant Filename
One of the simplest methods to improve your search engine optimization is to
look at the way you name your files. Before writing this tutorial I did lot of research on
file names and found that search engines like Google give too much importance to file
names. You should think what you are going to put in your web page and then give a
relevant file name to this page.
Just try giving any keyword in Google search engine and you will find file names
highlighted with the keyword you have given. So it simply proves that your file name
should have appropriate keyword.
File Naming Style
? The filename should preferably be short and descriptive. It’s always good to use
same keywords in file name as well as in page title.
? Don’t use file names like service.htm or job.htm but use actual service name in
your file name like computer-repairing.htm
? Don’t use more than 3-4 words in file name and separate them with hyphens
rather than underscores. Try to use 2 keywords if possible.
File Name Example
Here are some file names which should be preferred from SEO as well as from user point
of view.
? slazenger-brand-balls.html
? wimbledon-brand-balls.html
? wilson-brand-balls.html
Notice that keywords are separated by hyphens rather than underscores. Google sees file
names as follows:
seo-relevant-filename as seo relevant filename(good)
Simply Easy Learning Page 8
But Google sees
seo_relevant_filename as seorelevantfilename (not good)
File Extension
It should be noticed that .html, .htm and .php and any other extension do NOTHING for
your visitors, and they are simply a means of offloading some of the work of configuring
your webserver properly onto your visitors. In effect you are asking them to tell your
webserver HOW to produce the page, not which one?
Many Web masters think that it’s a good idea to use filename without using extension. It
may help you but not a whole lot.
URL Sub-Directory Name
From Search Engine Optimization point of view URL sub-directory name hardly matters.
You try giving any keyword in any search and you will not find any sub-directory name
matching with your keywords. But from user point of view you should keep very much
abbreviated sub-directory name.
Guru Mantra
Finally, I will suggest to keep the following points in mind before naming your files:
? Use web page file name short, simple, descriptive and relevant to page content.
? Try to use maximum 3-4 keywords in your file name and these keywords should
be appeared in your web page title as well.
? Separate all keyword with hyphen rather than with underscore.
? Keep your sub directories name as shorter as possible.
? Keep the file size fewer than 101K though because Google chops almost
everything above that.


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