Public RelationsThe objective of public relations is inform publics; both internally and externally.The impact in which a company can relay these messages correspond with the effectiveness of communication used to entice the target audience. Together we will experiences how communication management corresponds to organization and societal functions of public relations.
Determined social responsibility for the societal function of public relations and what that should this ideally mean to a company. Establish what is a corporation media relations role in keeping that sound social responsibility for the publics in which a company is trying to target?Public Relations are the processes of communicating and building relationships with groups of people to help an organization reach its goals. Communication management is extremely important in internal and external company affairs. Communication is also important in building company opinion.
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Communication management motivates people in the public arena; we buy products, vote for a candidates, donate money to a cause, because on communication management. Internally communication also produces company understanding, willingness to believe in ones company is just as important as having a good company public opinion.To achieve organizational goal sound communication is needed.
Building a virtual relationship with your publics is essential, first organizational awareness has to be formed both internally and externally. There are many people who work for companies and do not understand or know where the company focuses are. If a company reaches this point of employees without firm understanding of company’s direction or focus, how could they convey the company message to the external publics? Public relations professionals understand this, by building relationships by using interpersonal and group communication as ways of getting involved with people. Many companies organize special events, tours, meetings, and other kinds of activities to help build relationships with different groups of people.Organizations have a responsibility to society to convey accurate message to the public about products, company focus, and financial stabilities. Failure to do this public service can prove detrimental to an organization. For example; Enron employed around 21,000 people and was one of the world’s leading electricity, natural gas, and communications companies, with claimed revenues of $101 billion in 2000.
Fortune magazine named Enron "America’s Most Innovative Company" for six consecutive years. It became most famous at the end of 2001 when it was revealed that it was sustained mostly by institutionalized, systematic, and well-planned accounting fraud. Its European operations filed for bankruptcy on November 30, 2001, and it sought Chapter 11 protection in the U.S. two days later, on December 2 (Wikipedia).
A substainal amout of employees lost there jobs. This is a situation where a company, internally and externally failed to commit to their social responsibilities to the public. Individuals lost their life savings, childrens' college funds, and pensions. Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community.