Promotion is activities that promote the merits of a product and persuade the target customer to decide to purchase it. The company uses regular promotional tools, advertising personal selling, sales promotion, direct and online marketing tools, and public relations to reach customers (Martin, 2014). The two main considerations are the target market and cost. The best way to attract customers is to advertise. Every feature and product created by Perodua must be advertised to the public.

Advertising is communication relayed from the company to convince customers in order to purchase Perodua’s product. Perodua offer a variety of payment methods to benefits their customers such as Perodua can accept credit card for the deposits, cheques and bank transfers also acceptable to replace cash as a safe method. Perodua also provides car loans ranging from 2.7% to 3.7% interest from 5 to 9 years, therefore customer only need to pay a few hundred ringgits for instalment payments (iMoney, 2018). For example, Perodua can work with banks to reduce loan interest so that low-income people can also purchase a car.

Perodua also offer consumers some free gifts and more customers services, such as repair and maintenance for five years from the date of purchase.