posting with a bid to attain the iconic lifestyles most agreed that acceptance of one’s background, financial and social status helps in achieving a realistic and affordable lifestyle. It helped one to retain their ethical standards.

The findings indicate that Facebook usage in itself for embracing an icon of model is not wrong. It is the attributes that one borrows from these icons of models that results to a conflicting state between the background, cultural, religious and financial status verses the cognized behaviors. Even when embracing and interacting with the difference people. They don’t lose them cultural values in beliefs. This reduces the exposure to risks associated with the attaining unrealistic lifestyles. If an icon should be embraced the focus should place on values and things that help in the individual’s development.

5.2 CONCLUSIONFrom the study, the following findings were reached .Facebook icon-related lifestyles in Moi university are as normal as in any other universities across the globe and the content one consumes play a role in triggering , escalating and deescalating such lifestyles and cognized behaviors. In an attempt to address such lifestyles, some challenges that arise they include the inability to control the content which one consumes.

The simplest way to evade such problems is by living a realistic and affordable lifestyle. As such there’s need to minimize addiction and cognition of consumed content to real life. Authenticity, appreciation of one’s background and socio-cultural and religious beliefs are essential in achieving this. Its evident that influence of Facebook by creating icons of models is manifested among university students. With a large percentage drifting from their origins. A more informed audience can filter the content, take note of what has been exaggerated with as such one can regulate attributes to borrow and which not to.The study examined the reasons behind Moi university use Facebook and how it creates icons of models on their lifestyles and if these vary by student demographics. It also sought to establish the extent to which Facebook usage had influenced students lifestyles.

Undergraduate students from different disciplines in Moi University, main campus participated in the survey through administered questionnaires and observation. Respondents highly valued the use of Facebook and their take on Facebook as a preferable social media platform because it was accessible on any instrument, flexibility, meeting and interacting from friends across the globe. They admitted being addicted to Facebook indicating the uses.

The most indicated and to have at least three Facebook accounts for not less than four years. They also spent not less than four hours on daily on Facebook. The students exhibited the need to remain current and trendy therefore, the students have intentional ways of using the network that findings fall in accordance with these of West and Turner (2004),which infer that media users are knowledgeable about their media choices and intentions.The students relied on their icons of models to fulfill their cognitive needs, since most of their icons of models have Facebook pages with very large followings. These enabled them to recognize any time they would update or upload contents. This is because the platform enables users to share and scan links of new items which form the core of this study. The use of Facebook for majorly entertainment and love /relationship is with a motive to ease tension and fulfill their needs.

Financial and time constraints curtailed the researcher. The small sample size and using stratified purposive sampling techniquesThis study was able to explore a research gap on how the use of Facebook creates icons of models on students lifestyle in universities (Moi university main campus, Kenya) which has helped to provide insight on how the use of Facebook creates icons of models on students lifestyle that exist across the world.