Placemaking is defined as capitalising on the needs and assets of the targeted local community. Placemaking is also referred to as a multi-faceted approach to the planning, designing and management of a public place. There are many stakeholders who are involved in the placemaking process. The stakeholders are: Community groups, Investors, Government and planners.
Community groups are vital when it comes to Placemaking. Community groups could include: local resident associations, schools, local businesses and informal groups. The local community can be seen as one of the most important stakeholders due to members being the final consumers of the project. They need to like what is being changed and their opinions therefore need to be heard. This is to guarantee customer satisfaction and also to abate the risk of a stakeholder conflict. In order for a project to succeed co-operation and patience are needed. Planners may have a vision which contradicts the expectations and needs of the community group. If locals are not content with decisions made the placemaking project may fail.
Investors enable placemaking in terms of finances. Liverpool, for example attracted many investors due to its prominent cultural scenery. This has enabled Liverpool to be regenerated after de-industrialising and experiencing an economic recession in the late 20th century. Funding is essential in order to put in place the ideas of planners and community. Without proper funding, capital, raw materials and labour is not sufficient.
Another player in placemaking is the Government, on any scale. Local government can often facilitate the placemaking process. Placemaking also involves giving character to a place. This character comes from physical features as well as the mentality of local community. Local government can enable locals to enhance the cultural characteristics of the place and add it to the placemaking planning. By adopting a placemaking approach and recognising its role in facilitation and process coordination, local governments can better prioritise and shape its own investments and help to activate investment by other players.
Climate change is not often regarded as direct players in placemaking. However, Environmental challenges are also public space challenges. Cities that face air pollution and congestion because of their car-centred design are also unsafe for pedestrians and cyclists. Increasingly common heat waves pose significant risks to public health, while also making public spaces uninhabitable. There is no impact of climate change that will not be felt in public spaces around the world. Public spaces are where global environmental challenges are experienced at human scale. By thinking about challenges like climate change as they pertain to places and people, public spaces can be tools for both lessening contributions to climate change, and dealing with its direct effects.
In conclusion , it can be said that when considering all stakeholders/ players in the placemaking process all play a vital role. The importance of each however, varies. Due to community groups having to live with the changes made their thoughts and opinions should be respected and seen as crucial. Therefore it can be claimed that community groups are the most important players in placemaking.