Pepsi vs. Coca-ColaSome people like Coca-Cola while other people like Pepsi, maybe the advertisement for both products because for more than a decade Coca-Cola and Pepsi for a long period a time. Most of the time there would be advertisement campaign that could “roast” one product to another, for example, Pepsi did a Halloween ad with a Coca-Cola cape with the title that said quote, “We wish you a scary Halloween” telling the people that Coke product could be scary. Later, Coke took the Pepsi’s ad and change it into their own buy changing the title into “Everybody wants to be a Hero” showing that Pepsi was trying to be the hero by imitating them. In Coca-Cola’s own advertisement shows that people can share a coke to a friend and/or family and that everyone would have a good time. Sharing it with ourselves would make no sense. But no matter how offered you enjoying it, no matter which one, soda still matter It’s been a long time since PepsiCo just sold Pepsi and Coca-Cola just sold Coke. Both companies now sell juice, water, sports drinks and iced coffee.
And in many of these categories, Pepsi is winning. But when it comes to regular old cola, Coke is still king. According to Danielle Wiener-Bronner, who also says that “It’s a tough time for soda sellers. People are turning away from sugary drinks and empty calories. Evolving tastes and sugar taxes have encouraged brands like Coke and Pepsi to invest in healthier alternatives.
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“There was Chasing Millennials Back In January, Coke announced new Diet Coke flavors and a sleek new can. She also had noted Coca-Cola had the last two years relaunching their campaign that was aimed at a younger crowd: The new flavors, like Ginger Lime and Zesty Blood Orange, call to mind different variations of trendy La Croix seltzers.”Millennials are now thirstier than ever for adventures and new experiences, and we want to be right by their side,” Rafael Acevedo, the group director for Diet Coke in North America, said in a statement about the new look and flavors. “We’re making the brand more relatable and more authentic.”He also noted that everybody goes caffeine-crazy, some health experts and have raised the red flags, nothing that excessive ingestion of the drug, especially by mostly teenagers, can cause health problem (Brandweek, 15 May).
On the other side of the health spectrum, the clear winner is a bottled water. Chris Kempczinski, the VP-noncarbonated beverages at Pepsi-Cola went to New York to speak about the argument that water bottle can be bored went really it’s just a figure of speech and that in beverages, we couldn’t pick a more boring product. But as Pepsi rolls out SoBe Life Water and reformulates its Aquafina Sparking line with bolder flavors, other innovations, alternatively known as “nutraceuticals,” are all vying to address a seemingly endless number of drink occasions.