Online shopping as an ample of advantages and benefits:
– People can shop at
your own convenience, its available online 24hours all days and additionally
they save your time and trace pass the crowd.
– People get better
deals and offer that too directly form the manufacturer. However, as compared
to in-store shopping most of the brands has better deals online.
– If they are looking
for specific product online they can get best deal at one place for example:
Slick deal – it searches all the deals from internet and bring the specific
product to you with the best deal.
The internet marketing has been increase due the
influence of the advertisement from the family/friends and the companies
marketing strategy. In the internet sales has doubles in just one year to
45billion (Smith, A. D., & Rupp, W. T., 2003)
– Young and the old people tend to an iPod, the
reason they tend to buy it: they are found of music, its portable and
additionally Apple has a best customer with long-lasting durability and because
of its branding.
– On the other hand, the people who don’t take iPod
the reason is pretty simple either they have iPhone or they are not found of
music. When iPad Mini was in market with a lower rate, people selected iPad
Mini over iPad touch.
– People who prefer TGI
Friday’s is because of the happy hours deals, endless appetizers, its open till
2:00pm, free refills on slushes.
– People who don’t like
to go to TGI Friday’s is because of the food serve at the bar is too expensive
as compared to its quality, the bestselling beers has been cut down. The arrangement
of the room is not acceptable- there are families with kids and the bar is
placed beside their tables in the dining area. They don’t have much of
variety/innovation in their dishes.
The branding depends on the type of product I would like
to buy. If I would like to buy a Shoes I will look for all the athletic brands
likewise, if I want to eat food I will look for the quality.
For example: As I said, if I would like to buy shoes I
would select the brand like Nike but if I want to buy a watch I will got for
the brand which are manufacturing watches since centuries.
As per the Diniso, C., & Chuchu, T. research in 2017, the
apparent similarity and the quality are not only related to branding
extensions. It totally depends on the consumers attitude for the brands.