## OBJECTIVES OF THE STUDY The present study attempts to analyze with the following specific objectives

OBJECTIVES OF THE STUDY
The present study attempts to analyze with the following specific objectives.
1. To study the growth of area, production, productivity of coconut cultivation in India.
2. To examine the state-wise trend of coconut cultivation.
3. To make a rigorous analyses on the coconut cultivation in Erode region.
4. To draw conclusion and suggestion for cultivation and marketing of coconut and the growers.

Methodology
This study is based on Time series analysis. Secondary data has been collected from the official website for the period of sixteen years from 2000-2001 to 2015-2016. Various statistical tools like Trend line, compound growth rate, percentage change, co-efficient of variation are used to incur the results. SPSS, Excel are used to draw the results.
The purpose of present study is based on secondary data. Data regarding price of coconut, area, production and also data were collected from various journals, books, coconut statistics, published by Coconut Board, Statistical Year Book and the Reports of Director of Economics and Statistics, Ministry of Agriculture and Director of Economics and Statistics.
The present study is based on Secondary data relating to prices, area under cultivation of coconut, production of coconut and productivity of coconut were collected for a period of 16 years from 2000-2001 to 2015-2016. Variables like area, production and productivity are selected and decadal comparisons also made compound growth rate and percentage analysis also used. SPSS packages and Excel formats are used to draw the inferences. The pictorial form of representation helps to exhibit the results clearly.
Growth Model
Growth is studied with reference to annual growth rates computed based on the compound interest rate formula adopted by the World Bank using the least-squares’ method.
The compound growth rate is given by the equation
Xt = X0 (1+r)t
Where, Xt is the variable at the time period’t’, X0 is the value of the variable corresponding to the origin chosen and ‘r’ is the annual Compound Growth Rate (CGR). On taking logarithms on both sides, the above equation becomes log Xt = log X0 + t log (1+r). The annual Compound Growth Rate (AGR), ‘r’ is estimated by means of fitting a linear regression trend line using for least-squares method to the logarithmic annual values of the variable in the relevant periods.
More specially, the regression equation takes the form
log Xt = a+ bt
Where, a= log X0 and b= log (1+r) are the parameters.
If b* is the least-squares estimate of the parameter b, then the annual CGR is obtained by subtracting 1 from antilog b*, this may be multiplied by 100 in order to express it as a percentage.
CHAPTER SCHEME
The present study is presented in four chapters.
The first chapter entitled “Introduction and Design of the Study” introduces the topic and traces the development of coconut trade. It also includes objectives, concepts, collection of data, tools of analysis and chapter scheme.
The second chapter entitled “Review of Literature” presents the findings of the previous studies related to coconut.
The third chapter highlights “Growth of Area, Production and Productivity of Coconut in India and Select States”.
In the fourth chapter, “Profile of the study area” its deals with the growth, production and productivity of coconut in Erode.
The fifth chapter entitled, “Summary of Findings, Suggestions and Conclusion” emphasizes the relevance of the study, presents the findings and puts forth some useful suggestions.

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