Name: Hafiz Muhammad AbdullahRoll No: BBA-F15-LC-076Subject: Advertising ManagementSubject instructor: Luqman touheedAssignment No 3University of Sargodha Lahore campusTopic: Different types of AdvertisementAn advertisement is a process that makes your company’s product and services famous and makes you more powerful in the market and in the consumer’s eye. Without advertising, your product and services have no value because no one knows about the product and services of the company. There are a lot of types of advertisement currently companies and organizations used for the making value of their products and services. Some types of advertisement are Emotional Appeal (personal appeal, social appeal, fear appeal) Humor appeal, Sex appeal, music appeal, Music appeal, scarcity appeal, Rational appeal, Brand appeal, Adventure Appeal, Emotional Appeal, Romance appeal, Play on words, statistic.
Emotional AppealsEmotional appeals related to the consumer psychology and perceptions than common sense and reason to initial movement. An emotional appeal depends on sentiments and perception. Emotional appeal can create loyalty between consumer and brand.
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Personal appealThe power of attraction and holding someone attention because it is unusual and or exciting. Some personal emotions that can drive individuals to purchase that product which includes safety, love, joy happiness etc.Social appealSocial appeal force individuals to make purchases and include such aspects E.g. respect, rejection, acceptance, approval and status.Fear appealAdvertising that tries to creates anxiety on the idea of worry, in order that the consumer is advocated to clear up this worry via bought the services and product. For example, promotion for flame protection that photos a family crushed by the fire that has decimated their home.Humor AppealHumor is a factor that is use minimum of 30% for the brand advertisement.
Humor is a brilliant instrument to catch the watcher attentiveness and source to attain immediate recall which can work better for the sale of any goods and services.Sex AppealSex and nakedness have continuously sold well. Companies and organizations utilize hot and sexy models “provocative” item shoots that will make the watcher emotionally excited.
for example slice juice advertisement.Music AppealMusic can be utilized as a sort of commercial interest as it has a specific inborn esteem and can expand to the draw of the Ad. it can also help to increase in capturing consumer attention.
Brand AppealThe factor directed towards people who is brand conscious and want that product that fulfills brand statement.Romance AppealThis type of advertisement is the passion between couples showed in Ads. The interest is utilized to mean that purchasing a specific item will positively affect the opposite sex and enhance your sentimental and or love life. For example fragrance ( Ads of perfume), Automobiles and other product use these type of advertisement appeals.StatisticsPromotions also use statistic and figure to show part of the items and its prevalence specifically.
Play on wordsPromotions also use effective use of viable utilization of catchphrases to pass on the message. such appeal in the brand picture making towards in the brain of others.