My research top consists of the consumers choice and the methods they use. Some of the questions they I have asked to help with this article review are How consumers make choices? What are the factors influencing consumer decisions? Are there any budget restrictions? How to advertise influence on consumer behaviors. What are network externalities and what are behavior economics and consumer behavior? There are important choices customers must make but sometimes they are dictated by social media. This enquiry will show the status of both the value people look for concerning characteristics of choice opportunities and the classes of social media used in the result. These discoveries are related for management in marketing for the consumers. The article I choose to review discusses compact fluorescent lamps (CFLs) offers and the chance for savings with favorable environmental benefits. It is important to look at plans that effect self-determining and dependent consumer choices, and to look at how far these plans have been effective in promoting the market. While this is so, there are some areas of concern about the performance of the product that have to be addressed, as well as need for public action arising from external diseconomies of consumption.