MILLENNIALS term Millennium, was coined by two researchers

MILLENNIALS THE NE-TWERKINGGENERATIONGen Y, NetGeneration these and at least thirty other titles are used to describe the millennialgeneration. They are the demographic cohort that directly follows to generationX. The millennials are individuals thought to have been born and reachedadulthood around the turn of the 21st century. The term millennials thougha direct result from the term Millennium, was coined by two researchers NeilHowe and William Strauss, authors of the 1991 book Generations: The History of America’s Future, 1584 to 2069. Howe andStrauss define the Millennials as consisting of individuals who are bornbetween the years 1982 and 2004Millennialsare likely the most studied generation to date. This is a report according toU.S.

Census bureau statistics, there are plenty of them to conduct studies on, standingat a whooping estimated global population of 80 million plus. They areconsidered the largest cohort size in history. There is data available to findmost of what you are looking for, as the data is varied and sometimescontradictory.  As a matter of fact,Millennials are full of contradictions, which may explain the youth of thisgenerationOBJECTIVE OF THE STUDYTo identifythe development stages and changes over timeToidentify the various shortcomings of the generationTodetermine if there are any intrinsic and extrinsic motivational factors thatinfluence the generation To drawcomparisons between millennials from the western and African culturesTo observesocial behaviors and interactions practiced by millennials.To observephysical and body image practices observed by the generation and itspsychological repercussions.To drawcomparisons between the Gen y and its predecessors.

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 RESEARCH QUESTIONSWhat arethe main views and values of the generation?Roles oftechnology and education for the generation?Cultural practicesof the generation across regions?Drawcomparisons between the Gen y and its predecessors. Is it just an evolutioncycle?Is thegeneration failing?Are Gen ymotivational factors misplaced/justified?Theimpacts of social interactions social media on the generation JUSTIFICATIONAND SIGNIFICANCE OF THE STUDYThisstudy seeks to find out how the values of the generation. All studies on themillennials are recent as is the generation and the research on them is quiteprogressive. This paper will therefore act as a baseline of the conductedstudies that describe the current situations of the generation. ORGANIZATION OF THE STUDYChapterone-Description of the millennial generation and their characteristics. Who arethe millennials and how can we describe the generation.

Chaptertwo- Millennials in comparison to its predecessors and what are the notablefeatures that are unique to the generation that are not to its predecessors. Developmentand changes over time.Chapterthree- Defining factors of the generation *Millennial social interactions and social mediainfluences. This generations is considered the most diverse generation in termsof social interaction, does this generation use this opportunity to network andfurther themselves or use this as part of their social presence. The first generationborn into the digital era, almost becoming an easy sixth sense for thisgeneration, what are the pros and cons of technology? Millennials and the useof social media, being the most dominant and active users on the platforms whatinfluences them, the rise of social media personalities and socialites, realitystars and celebrities and their influences. The good and the bad of socialmedia.*Mental and psychological changes and changes inthe generations’ perspective over these matters.

What is the generation’sopinion on mental healthcare and mental issues affecting them and their respectivecountries? Does this generation ignore mental issues if it is not an issue thataffects them directly? Are the generations and societal pressures pushing moremillennials to the edge? An analysis on the psychological repercussions thegeneration faces, suicide and depression rates in this generations as comparedto other generations.*The generations’ concentration on physicalappearance and image branding over content. Does it apply to all millennialsacross different cultures, economic and social ranks?*Millennials perspective on education andemployment.

What are their views on education? Do they value their education? Whatare their expectations of a work environment? Does this generation demandcompanies to conform to their needs? Millennials views on entrepreneurship anddo they want to be their own bosses            *Unemployment rate, loans and debt rates withinthe generation.is the generation living beyond their means?*Violence, drugs and substance abuse. The risein use of cool party and designer drugs within the generation prescriptiondrugs, sedatives, tranquilizers, Sheesha, acid etc. Alcohol abuse within thegeneration as a form of social interaction.

An analysis on the statistics onthe drug use over time with increased use of hard drugs over time with acomparison globally e.g. coast cocaine epidemic. Violence is due to easy accessto weapons over time, the need for the generation to make quick money, sustaina certain lifestyle laziness to work hard are some of the motivational factorsthat lead the generation to violence. Rise in gangs making it one of thebiggest pandemic globally.*Immorality within the generation. Acceptance andopen practice of lgbt lifestyle, early pregnancies and rise in abortions whichhas been normalized, sex practices and rise of philias and sexual taboos. Marriageand changed value of marriage in this generation an analysis on the rise ofdivorce rates and factors leading to it.

Drug and alcohol abuse in pregnantmothers and 21st century parenting with blurred parental roles andrules within households.*Cultural influences on the millennials a lookat the African culture and western culture millennials and the studies conductedon both groups, shortcomings especially in the African studies and advantagesof the studies done on this groups and what can be done.*Is the generation failing or is this anevolution cycle and a repetition of what other previous generations did? Literature Review Like every other generation,Millennials display generalized and unique traits. Economic, political, andsocial background influences the culture and creates a lasting impact.

Changescannot be fully understood for some time, usually around the time the uniquecharacteristics of the next generation become recognized. Imprints move throughthe life cycle of individuals, making more significant impressions on youthwhen they are forming their core values.  Of course, these societalevents affect other generations, though they are often interpreted differentlythrough the lens of maturity and experience. Eventually, the young adults ofone generation become the elders, carrying elements of their generationalinfluence with them and making a lasting impact on society.

 If each generation would be describedusing personality traits, you may say that the baby boomer generation areidealist. Generation X is the skeptical independent. Generation Y is theconnected, diverse collaborator, shaped by diversity, texting, social media andthe internet. It is therefore understandable that thestereotypical ambitious boomer workaholic may be critical of one who does notshare the same ethics and values. The independent ‘Gen-Xer’ may not appreciatethe team orientation and desire for seemingly constant feedback. At the sametime, the social-minded Millennial may not understand the priorities of othergenerations. They are considered optimistic, with 41%satisfied with the way things are going in the world, compared with 26% ofthose over 30.

Optimism abounds despite the many tragic events that have shapedthis generation, such as US bombing in Nairobi terrorist attacks, schoolshootings like, the 2004 Southeast Asian tsunami, and hurricane Katrina.Political, economic, and organizational influences.They are considered the most diversegeneration, young people are more tolerant of races and groups than oldergenerations. Multitasking redefined, Millennials are considered to be great multitaskers, though scientist disagree and state that multitasking is a myth. Morelikely, they are suitable to switching tasks quickly enough to appear to bedoing them simultaneously.  When it comes to heavy media multitasking,studies show greater vulnerability which in turn leading to reducedperformance. Some studies have suggested that this generation is in some formsand ways rewiring their brain with the extensive multitasking training,evidenced by the teenager who can simultaneously text on his/her mobile device,watch TV, and do homework or the dangerous act of texting and driving which ispopular amongst the generation. This rewiring allows multiple tasks to beprocessed in a more rapid sequence, and by this researchers have suggested thatour brains are evolving.

Researchers have suggested in one tomany cases of the notion that the Millennials are a Self-Generation andindividualistic. Today’s youth are more interested in extrinsic life goals andless concerned for others well-being and in taking up more communal roles. Theyare described as overly self-confident and self-absorbed. This generation hasventured into the art of self-expression and body art with an estimate 75%creating a profile on a social networking sites such as Facebook, instagramsnapchat and twitter, an estimated 20% of these users posting a video and aphoto at least once a week of themselves online, an estimated 39% with one tosix tattoos or a form of body enhancement art, and an estimated 23% with apiercing in some place in the body other than the earlobe.

There isalso a trend toward personal branding which, on its surface, appearsself-promoting. Looking a bit deeper reveals a method for young people toidentify their passions and determine the most convenient path forward, ratherthan having others set a path for them. Millennial’s main sources for news aretelevision (65%), the Internet (59%) and the radio (45%). Lagging behind isnewspapers (24%).Different from the youth of the two previous generations,parents have considerable influence on Millennial’s political views. In onestudy of young leaders, 61% listed parents and at least one celebrity as mostinfluential, far in advance of public leaders (19%) and the media (12%). Faithleaders ranked as having minimal or least influence.

 Millennials are never far away fromtheir next text, with 80% sleeping with their cell phone devices next to thebed. For a majority, this bed is in their parents’ homes, Thirty-six percent ofthe millennials still depend on financial support from their families, makingthem less financially accountable due to no hard commitments they have to faceand this creates a comfortable lifestyle and safe haven for the generation. Healthtrends have indicated that Millennials could be the first generation in over acentury to see their lifespan even out and even decline, with obesity and lifestylediseases becoming a great epidemic.

METHODOLOGYThe study will be conductedon USIU-Africa grounds the unit of analysis is individuals. The study sample isspecifically USIU-A students not staff or faculty.Sample size is 80-100students with a margin of error factored in the sample sizeI will use stratified sampling this is theprocess of dividing members of the population into homogeneous subgroups beforesampling. The strata should be mutuallyexclusive i.e.

every element in the population must be assigned to onlyone stratum. The strata should also be collectivelythorough to make sure no element is excluded. I will then further use simplerandom sampling within each stratum. The objective for this would be to enhanceaccuracy of the sample by reducing sampling error. With the subgroups beingInternational students to represent the western culture, local and Africanstudents to represent the African culture perspective and lastly millennialparents within the campus either working or still studying.I will also use comparative studies across generations,derive comparisons advantages and limitations to the different studies. I intend to use questionnaires as my primary method ofdata collection backed by desktop research.

I intend on having minimum bulkwith at least a one page short questionnaires that will bore and draw awayattention from the “impatient” generation. The data will be collected at thefollowing spots; USIU cafeteria, caffelatta, former sac offices and the Friedabrown student center. My methods of analysis are both qualitative andquantitative due to the comparative articles research, as well asquestionnaires used to collect the data.

CODE OF ETHICSThe following primary code of ethics will be observed1.      The activities organized by me the project student should make certain thatthe data collection process is in accord with the universities community valuesand norms, and2.       Participation in the data collection process is voluntary for thestudents.

Students who express the desire to withdraw are allowed to do so atany time. 3.      All information or data collected on the students will be kept strictlyconfidential. A student identification number and subgroup category will begiven and the names of participants will not be applicable to this study tomaintain anonymity. 4.      For purposes of confidentiality, the collected data will not includestudent names as well as a read out agreement read out to the student prior to participationexplaining the study, the method of data collection and the wish for theproject student to keep students names in the study anonymous.

5.      The project student is responsible for the quality control of the datacoding and entry. LIMITATIONS AND DELIMINATIONS OF THE STUDYBeing anew field of study, comprehensive research done on the generation iscontradictory, there are extremes to every spectrum in this generation and despitehaving a large sample size, this is also a generation out to “people please”therefore want the best side of their story told and those who speak on theworst sides are judged. An advantage is that this study is a compilation ofvarious research works that cover different sections that each have a role inthe generation.

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