Many SouthKoreans obsess about “beauty standards” in Asia due to the fact that plasticsurgery is considered “common” in high-ranking procedures used by women andmen.

  South Korea has one ideal of beauty includes a small face and slimchin/jaw line (“V-shape) enlarged eyes with double eyelids, slender yethigh-bridge nose (Seoul). Is South Korea’s beauty standards unattainable?           Despite the negative feedback regarding that South Korea has an unhealthy”infatuation”, the county’s plastic surgery is highly respected. The majorityof the citizens view the concept as a worthwhile investment, and not a sign ofvanity (Seoul).

There has been plentiful of women, and sometimes men, with thesame mentality that surgery will tip the scales in their favor both in theworkplace and in their love lives, Sarah Zheng explained. She continues toelaborate for women to be proficient, it is regard to be just as beautiful astheir skills. Dealing with the aftermath of the Korean economic crisis in 1997,it is a challenge for employment led to surgery becoming popular; people aretrying to have an extra advantage in their career fields (Marx).

        Both the men and women ideal physical appearanceis fueled by K-POP stars such as; SHINee, Girls’Generation, and Gangnam Style(China). The women are aspiring to achieve the “bagel girl” meaning baby-facedand glamour; a woman whose face looks very young but a sexy body (China). In2016, over ninety-one percent of people have vocalized their complaintsdirected towards the plastic surgery providers and female subjects (Dong) Womenrisk becoming infected, nerve damage, and even going into septic shock toappear more attractive in society and/or appeal to the male gaze (Seoul).Hyon-Ho Shin, he is in charge of the malpractice branch as the Korean lawyerassociation. Shin informed there were eighty per cent “ghost doctors” among thehospital performing operations on people, and not certified in their field.These cause the negative outcome on clients such as; bleeding, infection,hematoma, and facial nerve palsy (Marx).In February 2015, the government of South Koreaconfirmed to give series of security to prevent illegal operation and ensurehealth and safety for feigners (Tai).

Since the government is hyping up theindustry of cosmetic procedures as it can. Henceforth, they have taken on theresponsibility to take care of tourist who are the major source of theirrevenue (OIS). Today’s Korean women have a preference towards petite, tonedbody, and youthful features over material and domestic femininity (Seoul).These ladies believed cosmetic surgery symbolizes prosperity and claimed itwill bring forth education, marriage, and career (Seoul). Hyon-Ho Shinexplained that people are aware of the risk factors faced with anything surgeryrelating (Marx). Hailey Kim high school student in Korea declared” There isnothing wrong with accepting yourself or changing yourself to be happy(Stone).Whatever you decide to do, people will always judge you, but they can onlybring you down if you let them (Stone)”.

 At the moment Kim too is savingup for her upcoming operation (Stone).Technology has made plastic surgery affordable,safer, and better than ever before. South Korean is a progressive nation, andthe shifting nature of the attitude towards physical appearance like theeconomy. The continuation to economic growth and wealth will likely weaken asthe economy matures. The pressure on beauty may diminish on the men and women(Stone).