INTRODUCTIONFragrances used for external applications such as spray perfumes, body care, home care, cosmetics, soaps & detergents and incense. These are non- consumables. When we smell a particular fragrance, such as, say, clean laundry or a fresh peach, we instantly and unconsciously connect that smell to a portion of our memory. Smell can evoke feelings and bring back memories that we forgot we had. Perfume is, quite simply, a mastery of some of the most frequent scents, and the artful combination thereof to produce a unique smell for an individual person.
To understand perfume, we would need to start at its inception, back in the time of the ancient Egyptians. Perfume is a mixture of fragrant essential oils or aroma compounds, fixatives and solvents, used to give the human body, animals, food, objects, and living-spaces an agreeable scent. It is usually in liquid form and used to give a pleasant scent to a person’s body. Perfume is a substance that gives off a pleasant odor. The word perfume comes from the Latin word per fume which means “through smoke”. Perfume isn’t just in a bottle of good smelling liquid. It is in lipstick, face and body lotions and powders along with some other items. Many of us started as babies using perfume in our baby lotions, baby powder, and baby oils.
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As we grow older we may develop our own sense of what smells good and we may decide to wear perfume or cologne. There is even perfume for air to make it smell fresh. For this reason we burn incense or spray air fresheners.
Have people always been interested in how they smell? In this research we have survey the product performance and buying behavior of the fragrance of perfumes, which are used by people of all ages. During this research we have interacted with people of all ages who use perfume. After this research we came to know how people perceives these products on the variables like price, fragrance, advertisement, satisfaction, packaging, brand loyalty etc. We also came to know which particular brand of perfume is most preferred by people of different age groups. In this research we have surveyed that how frequently and how much perfume they use, whether they buy small, big or family pack.
Trend of ongoing changes in their likings has been shown in the report. In this report we have tried to explain the entire search and facts product wise. LEADING BRANDS IN MEN PERFUME· Chanel· Christian Dior S.A.· Gucci· Prada· Versace· Tom Ford· Calvin Klein· Roberto Cavalli· Tommy Hilfiger· Diesel· Michael Kors Corporation LITERATURE REVIEW (Daniel Yankelovich) stated that the perfume market is segmented at micro level with respect to the purpose of buying and preferences of user.(Jim Blythe argues) that understanding the purchasing behavior of consumer is somewhat complicated; consumer’s attachment and involvement with a product or brand are determined by number of reasons and therefore it is almost impossible to nail a definite reason behind consumer’s purchasing behavior.(Hoyer and Maclnn) is support the argument that consumers are prone to be attracted to a product or brand on account of how much appealing, eye catching and attractive models, spokesperson or celebrities reflect the essence of the product or brand.(Dhar et al) suggest that fragrance carries a strong weight among all factors considered by research respondents, hence, the consumers would prefer foreign brand over local product.
Exploring Indians as fashionable people.(Borgave and Chaudhari) suggest that the preference and usage of perfumes will have to be placed in accordance with demography, situation, mood and buying motives of the consumer. Although the article focuses on preferences for perfumes of adolescents between 20-25 years, yet discovers that gender difference does not change the buying pattern of this age group.3 The new multinational entrants from France, Spain, Italy and China have.OBJECTIVE OF THE STUDYThis project is based on user behavior towards Perfumes. Objectives of the study are:1. The other objective is to know about the customer satisfaction associated with the product and the customer preference level.2.
To increase customer satisfaction and recapture the market share by fulfilling the customer needs.3. To study the factors affecting the consumption pattern. METHODOLOGY The research design is exploratory in nature. The type of sampling used is intercept and the respondents were administered 200 questionnaires .The sampling area is Ludhiana.
PRODUCT OVERVIEWPerfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces a pleasant scent. The odor iferous compounds that make up a perfume can be manufactured synthetically or extracted from plant or animal sources. Perfumes have been known to exist in some of the earliest human civilizations either through ancient texts or from archaeological digs. Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumar in, which allowed for the composition of perfumes with smells previously unattainable solely from natural aromatics alone. The precise formulae of commercial perfumes are kept secret. Even if they were widely published, they would be dominated by such complexion redients and odorants that they would be of little use in providing a guide to the general consumer in description of the experience of a scent.
Nonetheless, connoisseurs of perfume can become extremely skilful at identifying components and origins of scents in the same manner as wine experts.The most practical way to start describing a perfume is according to the elements of the fragrance notes of the scent or the “family” it belongs to, all of which affect the overall impression of a perfume from first application to the last lingering hint of scent.FRAGRANCE NOTESPerfume is described in a with music parallel as having three groups of notes, making the in-harmony delicate smell harmony. The notes unfold over time, with the most near copies of book made at one time of the top note leading to the deeper middle notes, and the base notes gradually seeming as the last stage. These notes are made come into existence carefully with knowledge of the evaporation process of the (liquid having) Perfume.Top notesThe delicate smells that are sensed immediately on application of a (liquid having) perfume. Top notes form of small, light smallest units that go away (liquid) quickly.
They form a person’s first copies of book made at one time of a (liquid having) sweet smell and thus are very important in the trading for money of a (liquid having) sweet smell. Also telephoned the head notes. Middle notesThe delicate smell of a (liquid having) perfume that comes out of just before to when the top notes send away. The middle note makes adjustment about payment of debt form the “heart” or main body of a (liquid having) sweet smell and act to face covering the often unpleasing first copies of book made at one time of base notes, which become more pleasing with time. They are also telephoned the heart notes.Base notesThe delicate smell of a (liquid having) sweet smell that appears close to the moving away of the middle notes.
The base and middle notes together are the main chief idea of a (liquid having) sweet smell. Base notes take distance down and solidity to a (liquid having) sweet smell. Makes adjustment about payment of debt of this part of delicate smells are representatively full of money and “deep” and are usually not sensed until 30 minutes after application. The delicate smells in the top and middle notes are effected by the base notes, as well the delicate smells of the base notes will be changed by the sort of sweet smell materials used as middle notes. Makers of perfumes usually put into print (liquid having) sweet smell notes and representatively they present it as sweet smell pyramid, with the parts listed in with power of invention and outline words.
RESEARCH METHODOLOGY Primary data:To analyze buying behavior and in order to gain insight into the buyer need satisfaction level a questionnaire was formulated and administered among 50 people in coaching centre, Most of the questions is based on liker scale. Questionnaire was attached in annexure.Secondary data:A number of secondary information was used they were: Web sites: Scribd, Wikipedia and other brands websites.
Search of two previous research papers these two research paper were attached in the annexure.