INFORMATION COMPETENCE (ICT521S)SECTION A1.1.Page ranking algorithm is a system used by google search to rank websites in their search engine results. Page rank is a way of measuring the importance of website pages. According to google, page rank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Another way on how the page rank algorithm work is gathering and indexing words, links, and their locations and determines their relevance to a given search.
1.2. Search engine optimization (SEO) is the process of optimizing the online content so that a search engine likes to show it as a top result for searches of a certain keyword. In other word, a search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results often referred to as natural, organic, or earned results by promoting a site to increase the number of backlinks, or inbound links.