In every four years, citizens of United States of America choose their president by presidential election.Each party selects one candidate to become the president.This is a ten month long process in which the candidates creates their own campaign.In 2016,Donald Trump ran for president as a Republican candidate and Hillary Clinton ran for president as Democrat candidate.They both started an election campaign in order to gain votes from all around of United States.In order to do so,they both followed similar propagandas such as videos,social media and website..Even though both Donald Trump and Hillary Clinton followed similar propaganda sources,their use of media and the messages they delivered were different;Donald Trump focuses on fears by blaming specific ethnic groups,Hillary focuses on reliance and safety.
Trough his campaign,Donald Trump was mostly focused on immigrants and minorities of America .Trump and his followers believe that immigrants use resources and damage the economy while bringing crime and violence (Balie) .The immigrants can be from any enthnic but he spesifically targeted Mexicans and Muslims.In his campaign,Donald Trump shared a tv ad which directly focuses on Muslims in America.In the ad ,first scene is a shot of Obama and Hillary Clinton.A battleship launches a cruise missile strike which goes to the border of USA and Mexico.In the border there are terrorist attacks. A narrator starts to talk in the background who mentions that Trump will shutdown of muslims entering United States.The narrator continues to speak by saying Trump will cut off the head ISIS and stop illegal immigration by building a wall.(Rucker) Firstly,this ad blames muslims for all of the terror attacks which is one of the main and the biggest concerns of Americans.By showing the border of mexico and America,not only he blames muslims but also he blames Mexicans too.As a solution to the terrorism,the video offers to deport all of them.Even though it’s the immigrants who got blamed mainly by Donald Trump,the video also targets his opponent Hillary Clinton and former president Barack Obama.The video gives a message that they are aware of the terror attacks but they have done nothing and plan on doing nothing to stop terrorism.In this ad it can be clearly seen that Donald Trump uses a propaganda in which he puts forward an explaining to the problems that worries and corcens American citizens by mentioning that these problems have simpler solutions.The solution lays on the other groups which he believes are malevolent towards America and its citizens.He suggests the solution for these kind of problems is to choose him for president.He guarantees to find the solution for the problem by eliminating the groups.
On the other hand,taking a whole different approach from her opponent,Hillary Clinton focused on human rights of all American citizens regardless from their ethnicity.Hillary has used Humayun Jhan who is an American soldier that was muslim.Humayun Jhan died in Iraq while protecting United States of America.In one of her video ads.Khizr Khan,Humayun’s father, talks about his son’s story and the sacrifices he has made for the country.In the ad,Khan walks around his house and look at his son’s photos and medals.In the end Khan asks trump if Humayun was alive,would he have a place in Trump’s America.(Cilliza)The ad specifically reminds us that real people would be affected by Trump’s plans for the country.It gives the idea to that the result of the election is important to people. It connects Trump’s thoughts and comments towards muslims with the real pain suffered by muslims. Hillary Clinton released an another ad which is focused on girls.The ad contains a diverse group of girls.In the ad girls are staring at the mirror and evaluating themselves while trump’s voice appears on the background.The ad wants to remind viewers that Trump has commented ugly things towards women over the years and has no respect towards women and he has made comments which can highly affect the younger generation of girls.He has called women ”pigs,dogs and disgusting animals” for instance.The ad shows how Trump can affect the girls in the society leading them to feel bad about themselves.The ad wants to ask the question ”is Donald trump the president we want for our daughters?”(Merica).The video shows not only women but especially girls will be badly affected by Trump’s presidency.The message it gives to its viewers can be clearly seen: the president of America should encourage and cherish young girls,not insult them and damage their self esteem.Especially for girls who are vulnerable,if their president use these words towards them then what will the bully in their school will tell them? If their president makes them feel like they are not good enough,how will these girls feel like they are actually beautiful?Who wants their daughter,wife or any loved one to be insulted by their president?