Essay IPhone is the most populardevice in the World. In 2017 at Moscone Center in San Francisco Steve Jobs tookto the stage to show Apple’s most recent innovations – an contact screen gadgetthat occupations known as music player,mobile phone and Internet connection device. “These are not three separatedevices,” Jobs said to the Macworld Expo crowd. “This is one device,and we call it the iPhone.
“Since itsrelease in June 2007, the iPhone has become a cultural phenomenon. And it hasalso become home to some of the most important mobile innovations over the past10 years. As Jobs promised ten years ago, the iPhone was not just a phone -it’s a device that opened up functions that changed our daily lives. Apple maynot have been the first to provide some of the features that we outline here,but often provided these opportunities better than the competition.
One of the most successful andrecent examples of incremental innovation is the iPhone. While smartphonesexisted before Apple entered the market, it was mostly the incrementalinnovations of the larger touchscreen, application store, ease of use andimproved overall experience, which allowed the iPhone to be the first to createsmartphone mainframes.While Appleis known for groundbreaking products, iterations are, in fact, key to itsproduct strategy. That means adding incremental features to existing productsinstead of trying to launch new disruptions in the market.
Recent productkeynotes, for instance, have focused on updates to its operating system iOS10,messaging platform iMessage and voice assistant software Siri.Then Applecreated an entirely new ecosystem that made the iPhone the preferred means foraccessing the Internet, sending e-mail, finding directions, playing games,conducting online transactions and, as a rule, as the central part of our dailylives. Last year, he sent 125 million iPhone.
Innovative innovations havebrought about fundamental changes in our behavior and created a market that by2018 will reach $ 1.6 trillion.In additionto the iPhone, a disproportionate percentage of incremental innovation occursin industries such as high-tech, telecommunications, automotive, aerospace,medical and industrial.
Obviously, in all industries, markets and regions,there are enormous opportunities for developing and using the “blueocean” strategies for incremental innovation, because in some of thesesegments, technologies remain stagnant. Iphoneis the one of example of modular innovation. Because the models details changedstep by step year by year.
Iphone haseleven generation of smartphone for today. Device is developing year by year.Thefirst generation appeared in 2007. The rear casing is made of anodizedaluminum. The serial number is engraved in the back case. This smartphone hadiPhone OS and supported three more versions – iOS 2 and iOS 3.
The second generationiPhone has been effectively improved. The device received a 3G connection andbecame cheaper due to the plastic back cover. In addition, customers couldchoose between white and black models. After that,in 2010 appeared a new type of gadget Iphone 4 and Iphone 4s, whose capacity is8, 16, 32 GB.
However, the colors did not change. The front and back are flatand made of glass, and around the edges there is a stainless steel band. Thevolume up and down buttons are marked with a “+” and “-“sign. The fifthgeneration iPhone included three models: iPhone 5, 5C and 5S.
IPhone 5 has beensuccessfully redesigned. It got a larger display and became lighter thanks tothe rear case of aluminum. It had the same 8-megapixel camera as the iPhone 4S,and got the front camera HD FaceTime. The sixthgeneration of iPhone appeared in 2014. They are Iphone 6, 6s and plus. The 6thmodel of the device has a distinctive and recognizable size.
Some say that theiPhone 6 Plus is similar to a tablet, but not on a smartphone. Devices of thisline received a fast processor and an improved camera. The seventhgeneration appeared in 2016 included models: IPhone 7 and 7 plus The display is5.
5 inches (diagonal). The glass front is flat with curved edges. There are two12MP cameras on the rear panel. On the back there is a LED flash with four TrueTone LEDs.The last generationintroduced in 2017: IPhone 8 and IPhone X.
The iPhone X has a 5.8-inchfull-screen Super Retina display. The back is glass, and around the frame thereis a stainless steel band.