Develop A Media Plan Done essay

Merchandising requirements 7. Relevant local, national or international legislation or standards for media use 4 Available budgets References 5 Report of Media Requirements 1. Introduction Awe is an Australian-owned company which produces natural chemical-free skin and body care products containing only organic ingredients, selected for their miraculous skin rejuvenating properties. These ingredients are derived from over 70 different plant and flower species including a few rare plants found in the Amazon rainforest’s.The purpose of this report is to identify media requirements for Awe to plan media advertising. The scope of the report is identifying the target audience, detailed customer profile, relevant market factors to be considered, creative and media implications, merchandising requirements, legal and voluntary constraints and available budget.

The target audience The primary target audience will consist of female professionals and wives Of professionals, aged 25-54. Roughly half of this group will be married with combined annual household incomes of approximately $150,000.They will be from various racial backgrounds. They live in inner city or suburban areas. Customer profile Beauty conscious women who are interested in looking after their well-being using holistic approaches to health Take high care of their skin a major priority. Live an active life, occupying them with any combination of work, study, raising children, staying fit and healthy, and socializing. Concerned of the adverse effects of chemical-based skin care products Searching for a skin care regime based on natural products which wont harm their body or the environment.

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Looking for natural skin care products which are good value for money and will leave their skin looking radiant and help fight aging Market factors The skincare market comprises of cosmetic and medical products. Cosmetic products involve enhancing beauty while medical products are concerned with resolving skin-related ailments such as rashes. The key growth drivers for the global skincare market are an evolution of technology, the creation and development of innovative products, ease of use of a product, and overall results.One of the biggest segments in the skincare market is that of the ever-growing anti-ageing products. Possible restraining factors for this market include the use of natural and organic ingredients instead of easily manufactured factory chemicals, along with stifled development due to bans on animal testing. The growing concern over the use of natural ingredients has caused many manufacturers to turn towards the organic market for innovation, as well as paved the way for new echo-friendly companies to thrive.By geography, North America and Europe hold the largest market shares, while the Asia-Pacific region shows promising growth due to increasing concerns over personal hygiene. Most research segments the global skincare market according to the application of products.

Most common segments hat are extensively investigated in the report are moisturizer, cleansers, facial care products, anti-LLC products, skin whitening products, anti-ageing hand and body lotions, sun care bar soaps and liquid soaps, and personal wash products.Nowadays, with the development of society and innovation of technology, economy and education had provided people to have better standard of living. Alongside with that development, the purchasing power is increasing as well, especially in beauty care industry because most of people would like to be more beautiful and healthy. With the characteristics of the market of this field, not only domestic companies but multinationals also had been attracted to invest in this market.Although some intensive competitions in beauty care market; many companies still pay attention to enter this market to respond for the high demand of people.

Creative and media implications The objectives of the advertising campaign are to successfully promote the launch of the Earthiest skin care range, create brand awareness for the Earthiest products, and differentiate the brand from its many competitors. Key advertising message The following points will be included in the advertising message: Earthiest products are 100% natural, effective, affordable and innovative.All Earthiest products contain Tanana oil which possesses a unique capacity to promote the formation of new tissue, thereby accelerating healing and the growth Of healthy skin. Awe believes nature provides us with everything we need to look and feel beautiful and healthy. Nature looks after us so we should look after nature.

E-yaw products contain ingredients from plants which are grown organically and ethically and are highly effective. Awe is 00% Australian owned. Seaway’s products are excellent value for money and more reasonably priced than their competitors products.Merchandising requirements Merchandising is the arrangement of products in a physical or online store to maximize sales.

The objective of merchandising is to close the sale after advertising campaigns bring customers into the store. Enhancing the Appeal The first impression is usually the most important one, which is why window displays in brick-and-mortar stores and landing-page layouts in e-commerce stores are so important and illuminates the merchandise, especially during eek holiday selling seasons.Store Layout The type of store usually dictates the floor and shelf layout. Retailers may often move items to the front of the shelves to avoid giving the impression of not having enough items on stock.

Retail managers may use the sales-per- square-foot metric, which is the ratio of sales to total shelf and floor display space, to assess the effectiveness of a merchandising strategy and make the necessary adjustments. Online Merchandising E-commerce stores should have a simple layout and an effective search tool for customers to browse through the store effortlessly.Other Techniques End caps, which are the ends of store shelves, and power islands, which are free-stands Eng. Relevant local, national or international legislation or standards for media use Legislation and Regulation The following legislation, regulations or codes of practice directly affect the ‘Get in touch with your dark side’ campaign: Competition and Consumer Act 201 0 Australia New Zealand Food Standards Code The Code of Practice on Nutrient Claims in Food Labels and in Advertisements 1995 Australian Association of National Advertisers (ANNA) Food andBeverages Advertising and Marketing Communications Code Internet Advertising Networks of Australia (IANA) Code of Conduct Broadcasting Services Act 1992. Facts to consider in local, national or international legislation or standards for media use Truth in Advertising Advertisers must also have evidence available to back up claims they make. Advertising to Children That child are not likely to understand exaggerated statements or images, citing the example that children may believe a toy helicopter to come fully assembled when in fact assembly is required.

Advertising Harmful Products Different countries look differently on the advertising of vice products and services, striking Advertising Tactics Advertising tactics present additional ethical challenges. Advertisers have a range of less- Cosmetics?ingredients labeling The mandatory standard for ingredients labeling on cosmetics came into effect on 31 October 1993 and was last amended 23 May 2008. It covers labeling for cosmetics.

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