“Data Artificial intelligence and expert system. This is

“Data is the new oil” but if unrefined it cannot really be used.

Therefore, data needs to be broken and analyzed to have value. I came across a
paper published by Gregory Paitetsky on Knowledge Discovery in Databases (KDD)
as I had undertaken a Database Management course during my bachelors. The idea
of making the data extremely robust and cogent with the use of algorithms and
data mining techniques seemed very fascinating and propelled me to read many
such articles and gain in-depth knowledge regarding Data mining and its applications
in Artificial intelligence and expert system. This is one of the many reasons
that boosted my inclination towards the field of data and business analytics.

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Throughout my high school, I was able to maintain an excellent record in
academics. This aided me in securing admission in my under-graduation college
and pertaining to my interest in computers I majored in Computer Science.

Engineering was a steep curve and I enjoyed it. Here, I received disciplined
knowledge in a variety of subjects like Algorithms, Database Management System,
Data structure, Language Processor, Expert System, Introduction to Business
systems, System simulation and modelling which fuelled my proclivity for
computer Programming.


Since computer science is more of a pragmatic course, I did not restrain
myself merely to theory. In the second year of my graduation I
worked on a project designed to capture live
data packets over the network
and decode them for various TCP/IP layers. I chose this project out
of my interest in data analysis in which data was captured and analysed to
extract useful information. This project was a big boost, which led to my major
project, ‘Virtual Classroom’. It was a web based
application that could be used as an interactive and distance
learning tool. The technologies used in the project were advance JAVA (J2EE)
and SQL. This project also enhanced my project
management and time management skills.

In addition to this I
completed a certification conducted by Oracle to build a strong

foundation in database querying.


My vibrant academic pursuits however, did not prevent me from
participating in various extra-curricular activities. Ever since my
school days, I have been an active sportsperson.

Sports have instilled in me, a
sense of self-discipline and a never give up attitude, which forms my
guiding force in all pursuits of my life. I represented my schools in
gymnastics and Dance and I also hold formal training and ‘A’
certificate in NCC (National Cadet Corps). At my
Workplace, I was a part of an
NGO ‘OUTREACH’ where we used to teach computer science and English
to underprivileged students.


After I graduated college, I embarked upon the journey to test my
potential and knowledge. I started working at Cognizant as a
Programmer Analyst, where I worked for 2 years. Once, I completed a rigorous
training on SQL and ASP.Net I joined a project where I worked with a retail and
consumer goods giant and was responsible for development and web analysis of its
websites. Here I gained a hands-on experience on Umbraco(Content Management System) and
Adobe’s Site Catalyst which was used to monitor and improve website
performance. We used the reports in Site Catalyst to derive insights about how
user behavior and other KPIs, affect conversion and revenue. Working on these
domains, I was able to improve upon my skills at data handling. The experiences
garnered here formed a strong foundation for analytics within me.


After gaining valuable professional experience at Cognizant, I joined
BOLD Technology System Pvt. Ltd. in December 2016 as a
Software Engineer. Here I am working on marketing
and analysis tools like Marketo,
Iterable, Google Analytics, Google Adwords, Google Tag Manager, Mixpanel for implementing
conversion tracking on web and mobile based
applications. This is followed
by cleaning and transformation of the data collected to identify the
trends and understand the information that can drive business change. This has served as
the motivation behind me taking the plunge in the field of Business Analytics. My work at
BOLD Technology System Pvt. Ltd. has been a remarkable learning experience for me, as I
have had several opportunities to handle trillion bytes of data, and scrutinize
the same to derive meaningful insights. I have
not only gained domain specific knowledge, but
have also developed sound
business acumen.


To augment my skills further, I completed business intelligence and Big
data related courses online and read various articles and books. I
decided to pursue a Masters in Business Analytics from a recognized university
as it will definitely set forth my goals to be adept at resolving complex
business issues using predictive analysis.


I believe that the MS in Business Analytics program of Oklahoma State
University would be perfect as it’s curriculum aligns with professional
interests and current career track. I want to pursue Masters with
specialization in Marketing Analytics thus the electives like Web Analytics and
Digital Marketing (BAN 5511) and Marketing Management (MKTG 5133) would enhance
my business and managerial skill set. The esteemed faculty of the institution
would not only amplify my present understanding but also allow me to attain my
ambition. I especially look forward to working under the tutelage of Dr. Goutam
Chakraborty and Prof. Jerry Reckley. Through intense coursework and bootcamps,
I would gain hands-on experience in using tools such as SAS, R, Python, Tableau
and others. The capstone experience in the program would impart knowledge about
framing analytics strategies and develop analytics solutions which would go a
long way in enhancing my expertise.


After completing Masters from Oklahoma State University, I aim to become
an Analytics Manager or a Business Analyst, allowing me to be involved in
carving business strategies using effective data analysis and reporting,
discerning relationships/ correlations amongst disparate data and turning
unstructured data into structured to work out on the best analytics solution to
fit the client’s needs. In a few years I see myself being a part of
the new wave of business analytics, which would increase the efficiency of
strategic decision making, manifolds.




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