CHAPTER they have a complex set of


Rizal Technological
Boni Avenue, Mandaluyong City
College of Engineering & Institutional Technology
Related Literatures
Film is an artistic language which is expressed by mean of images in motion, with or
without sound. Films gave a historically determined form and structure that create
meaning and they have a complex set of convention to communicate meaning and make it
accessible. We as viewers have helped create the structure and conventions of films by
enjoying what we see on screen wanting to see more of the same. Like all aspects of
popular culture, films develop out of a curious kind of negotiation process, in which
filmmakers attempt to understand what we want to see, and we let them know, if they are
right by buying tickets and renting videos.
There are many things in our lives that we don’t want to take seriously. Movies are one of
them. We go to the movies to be entertained, scared, grossed out, to make out, spend
time, have something to discuss afterward. But we don’t often want to think about movies
as a serious part of our emotional or intellectual lives, or even treat them with the same
intensity, we use when we discuss sports or politics. Outside of a film study course we
rarely hear other people engaged in a discussion of films that goes much deeper than plot
or characters
Film is not only entertainment but is part of industrial and political culture. All nations, our
own included, understand the power of film and television to influence their people to
propagandize values and ideologi es. The unstable nature of the country is reflected in the
film industry. The prospects of good films in the Philippines, according to Red, is very bleak.
But he stresses, that there are encouraging signs. Whenever foreign film festivals come
around, the l ow budged films of alternative Filipino movie makers are invariably invited.
That fact is a clear sign, say Red, That good Filmmaking has managed to endure – that in
the general garbage heap of the Filipinos, a Few worthy gems still manage to shine,Movies
are a powerful Force in Philippine society.
1 -independent -film -essay

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Rizal Technological
Boni Avenue, Mandaluyong City
College of Engineering & Institutional Technology
Movies, more than just a source of entertainment, reflect a nation’s personality. Ob the
silver screen takes shape all the hope, dreams and fantasies of the common man: legends,
love the stuff of myths and make believe. Its heroes become larger than life, often attaining
the stature of demigods. They are looked upon as role models, serving as
resources of inspiration
2. In the constantly change world of the Filipino film
industry, film festivals have become windows through which the Philippines let the world
see its screen images.
It leaves a glimpse of ideas that tackles the issues of the country, Film making play a major
role in and out industry r ight now, it leads into the development of the Filipino culture in
terms of creativity and artistry. It may lead on reaching different people’s perspectives, and
opens the mind of the people about what is really happening in the society. Indie films
create a huge impact not only in the country but also internationally, It catches a lot of
attention even without entering the mainstream, simply because the industry has elevated
into a different level already. The writers evolve as well, gaining new ideas, different
perspectives, and a lot more stories.
Artistic form is best thought of relation to a perceiver, the human being who watches the
play, reads the novel, listen to a piece of music, or view the film. Perception in all phases of
life is an activity (Bordwell & Thompson, 2004). Movies are a powerful forces in Philippines
society. Movies more than just a source of entertainment, reflect a nation ‘s personality.
That is why it is all the more saddening to note the dismal state of our movie industry. Each
week, we are confronted by a sordid pare of sex, violence, and asinine comedies. To
say that independent filmmaking has become the soul of Philippine cinema is no
longer an exaggeration.


Rizal Technological
Boni Avenue, Mandaluyong City
College of Engineering ; Institutional Technology
For years, Filipino indepent filmakers like Kid Tahimik(Perfume Nightmare, 1997), Raymond Red
(Anino, 2001), and Brillante Mendoza (Kinatay, 2009) among many others have received crilcal
acclaim worldwide. As film festivals competitions and distribution channels such as Cinemalaya
and Cinema one have motivated young maverick filmamkers in recent years, indie films ha ve
become synonumous to creative content and perspective for many Filipinos today. Although the
philippines indie film industru has co me a long way from its early developments in the Marcos era
when realistic portayal of Filipino society in the arts was bit considered “beautifuk” by the
dictatorship, government support is still lacking to suffientyky help indie
filmmakers(hhtp:// -focus/the-situation-and-direction –
of -philippine- indepent-cinema/#sthash.vFxrZDtu.dpuf).
Ac cord to Bohn, Hieber and Unguaraid (2000). Along with sleep, work and school, mass
commnunication consumption are the activities that domniate Americans lives and that it
consume about one -third of the average day.
The rise of Philippine Independent Films may have been a big step for inspiring Filipinos who
wants to captivate their audience through what their perspective is when it come to what is going
on around them. On trivial escapism is by a very curious and questioning fascination of how we
Filipinos and the human beings in general relate to each other and to the world. Whethe they are
about social commentary, political statement, psychological study, or keen insights into human
relationshops, all of theses topics represent controversial subject that are catered specifically to
niche audience and markets
In the end, what dustunguishes indepent cinema is its priority for art istic endeavor (over financial
gain vis-à-vis alternative experimental cinema.) Each filmmkaer attempts to show his own story in
an original way

4 -indie -films- 7622088 5 -focus/the -situation -and -direction -of- philippine -indepent –

Rizal Technological
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College of Engineering ; Institutional Technology
According to, there have been several issues on Philippine independent
filmmaking that have become apparent especially after its emerge a few years ago. Pne of these is
the prevalent theme of poverty that exoticizes, even exploits. Filipino poverty. AS said by local
indie writer, Paul Sta. Ana that the main issue here is the intention of the filmmaker which, he
admits, is hard to determine. The question is whether filmmakers are producing theses films
because they want to reveal Filipino reality or they seek the attention of international film
festivals. He says that context is crucial not only in conceptualizing and presenting the material of
the film but also understaing the subject position of the filmmaker.


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Boni Avenue, Mandaluyong City
College of Engineering ; Institutional Technology
Related Stud ies
The first decade of the twenty -first century is, without a doubtt, a turning point or Philippine
cinema. The relations and dynamics of the nation and its cinema have changed dramatically in the
face of the democratization of the medium. Digital Technol ogy has shifted the kabdscaoe of
production, distribution, and consumption of fils in the country and has ushered in a new
revitalized wave not only of independent cinma but also of studio and mainstream production
towards an encompassing national cinema ( Tionson, 2013).
Our films not only manifest our ingenuity, passion and creativity as a person; they also reflect our
sensibilities, aspirations, and hopes as a nation (Tiongson. 2013). Philippine movies play a vital role
in the society. It has the power ti build or destroy the society and its peope, because film is a very
infleuntial medium. Movies as a form of artistic exression draws the widest audience because this
is a very affordable kind of entertainment. For two hours or more, one very affrodable king of
entertainment, for two hours or more, one could have some time for fun and relaxation (Corazon,
1996). But quality entertainment, seemed hard to achieve nowadays. The filmmakers ‘ standards
and purposed have changed, s ame with the moviegoers.
Those good old dats of the movie industry were gone. Excellent films are rarely produced and
exhbited in the country. Accountable for this were the moviegoers who settle for cheaply -made
flicks, and of course, the producers who cat er to he prublic’s wabt abd desires to be able to gain
profit. Film as an art form can transform an indivial, a society, a nation. However, we have to
stress the real definition of art – that it is a construc. The theory, procdedure, prodction,
dissemina tion and function of art (film, painting, music, dance, theater, cracft, etc.) are created or
produced by individuals who are formed by the influence that perpetrate a western -based
knowledge about the world and ealities (Durian, 2012). It is not so much the fact that the
characteristics of a country ‘s cinema reflect the perculiarities of its society which account for this
relation, but rather the longer and less obvious facts that the artistic and moral worrth of mvies as
popular medium iltimately corres ponds to a society’s collective mentality (Maligalig, 1997).
Movies in our national experience have been composed of foerign and local film production, and
this a dichotomy which exist to the present day.

Rizal Technological
Boni Avenue, Mandaluyong City
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Whenever we talk about films, audiences must be the one to choose whether they go for foreign
or local films. Since we are Filipinos. W e should patronize our own Tagalog mocies, although
Western films has its influence to our local movies. “The content of the movies does not seem
much to determine the responses made and that the movie provies a powerful stimulus to fantasy
life ” Wallans Simpson. “Mvoies influenced them in regard to manners, social Relations morals,
Vocation and self -improvement. Invitation seems to be the single factor most apparent in their
responses. After viewing a film youth are inspire to try to be like the hero, or influence their action
behavior and conduct ” Fleege. The effects of a movie presumably dpend on the learning of
material presented to members of the audience and intelligence related ability to learn, but also
its is related to other factos determining the effects of a movie. The more intelligent would be
expected to be better in seeing general implication of the material presented even where
conclusuin are not exp licitly drawn by the movie (Maligalig, 1997)
Movies reflect the natural elements of life. Sometime it portrays the reality of life. Furthemore, it
enroucrages us to witness the facts and to tacle our beliefs. T he influence of the movie us not only
thro ugh beliefs. The influence of the movie is not only through the eyes of the viewers but also to
their whole personality. I t may affect the attitides and behavior of the viewers. The
encouragement of the movie makers to the viewers to the messges to the movie makers become
negative. Why? T he pirpose of the moview mkaers it to prsuade the audience and the audience
pirpose is to be entertained. Whatever the message is, either positive or negative, the viewers
must be the agent on how to react to it. T he negative effects of movie brings the viewers more to
action (MAligalig, 1997). Mass media are capable of aff ecting influncing and changing our attitudes
and behavior. What ever messge id presented to us is said to have a powerfill success that may
either be negative or positive deoending on how it is presented how we are going to react to it
(Malig alig, 1997).

Rizal Technological
Boni Avenue, Mandaluyong City
College of Engineering ; Institutional Technology
Movies, films and cinema were aspects of art. Movies become an even more powerful medium for
enterainme nt and the transmission of ideas, it porjects reality and the illusion of reality on theatre
scenes, in TV sets I millions of homes, in schools, classroom and in building walls in isolated villages
(Maligalig, 1997). Viewers and moviegoers are those peope who go for watching films and movies.
However, they classify as the receiver and the destination whatever the messge is.
Whenever we talk about messges, it create knowledge and information which will become the
receiver;s thinking nad how to react to it ( Maligalig, 1997). Under this Condition the viewers will
not benefited and will emerge as losers in the end. Why? The producers will continue making
money with their low budgeted and cheaply makde flicks. Not to mention negative effect entailed
by these types of films to the viewers. Hence, the moviegoers sould rise from their long sleep and
demand for more quality pictures. Through this we can help bring back those days of the
Philippine cinema (Mendoza, 1996).


Rizal Technological
Boni Avenue, Mandaluyong City
College of Engineering ; Institutional Technology
This chapter tackles about the techniques and procedures that will used bu the researcher in
comping up with the study. It incliudes the research design, research localem respondents,
sampleing prcedure, research intrument, data gathering procedure, statiscal treatment and
analytical framework
In this study, the researcher used a quantitative approach. Specifically, a rec eption
analysis which aims to identify the aspect, and system of commnication Philippine
Independent film has that dominates Filipinos when it come to their perspective in political
and social issues and how this films deliver their messges. Related litera tures and studies
will be analyzed in order to support and provide more informatiuon to the answers
provided by the respondents together with summzarized finding of the questionnaire.
The study will be c onducted in Manuel S. Enverga University Foundation because of its
proximity and the availabitu of the the necessary data. The researcher chose the lo cale
because of the respondents ‘ abilities in answering the given questions. In order to get
different perceptions coming from people from different background and culture the
researcher would be conducting the survey to five different classes specifically; Art
Appreciation, Society and Culture w/ FP, STD. HIV &ADIS, Socio -An thropology, P hilippine
Literature and Ethics.

Rizal Technological
Boni Avenue, Mandaluyong City
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T he respondents of the study would be coming from several classes Particularly Art
Appreciation classes, Socio- Anthropology class, Society and Culture, and Ethics classes,
Professors from this classes would aksi be given a questionnaire, believing that they have
more experience and wider point of view and knowledge about the political and social
issues in the Philippines and they would have more proficiency when it come in interpreting
Indie Films. The five classes were chosen in order to have answer s coming from students
with somewhat relevant curriculum which we can relate in understanding somewhat
relevant currilum which we can relate understanding films, specifically Philippines Indie
film, and get different point of views as weel from students fr om different backhorunds and
have different attutydes.
The sampling design used by the researcher us purposive sampling and random sampling.
The purposive sampling is used to gather different perception regarding the study, tis goes
for the students from the different classes and the proferssors, and the random sampling
would be used for the Mass Communication students and Psychology students in order to
have co maprisons between the respodent’s reactions . This design is also used so that there
would be a balance answer coming from those who study and familiarizes themselves with
films and its effects on viewers and those who does not.
The research will use a questionnaire in order to su pply necessary information to complete
the study. In order for the researcher to conduct an interview and survey, the researcher
will conduct a film review for the four(4) chosen classed.
Aside from the questionnaires and copoes of indie films, conclusions from different
materials regarding Philippines Independent film and articles about the country ‘s pilitical
and social issue will al be be used in order to support the study. The research er will also put
his personal conclusion in addtion of the study.
7 -independent -film -essay


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