At the start, McDonald’s was considered as a family eatery, they then at that point started situating according to the kids also by presenting their new advertising of toys with their items, for example “Happy Meal”. During then they also tried certain unique efforts to not allow it to change over into a teen and adults hangout, though these days McDonald’s is a place for all. But perhaps the most obvious focus of McDonald’s is towards children and guardians of young children. Though parents get a kick out of the chance to visit McDonald’s on the grounds that it is a treat for children, and the children appreciate the animated theme environment. Ronald McDonald was first presented in 1963 and denoted the start of their target on children as a critical piece of their progressing business.

But on the other hand, McDonald’s targets business clients as part of their core business. Business clients may take a break during the workday and can rely on a quick service and great reliable food. Another real focus of McDonald’s marketing is to teens. Teens find the value menu especially appealing and McDonald’s markets their eateries as a cool place to meet with their friends and to work.