As a reviewer, I find myself and maybe sometimes find ourselves in an enigma when it comes to how get our information. Now-a-day, more and more consumers use the internet to quickly find information, making new media advertising pertinent for any type of business. Nevertheless, at the same time, I still take a good portion of time out of their day to use traditional media. On the way to our work, our radios playing, at home we have the television on watching the news, and at the doctor’s office we find ourselves reading the newspaper or magazine on the end table next to us. Each of these forms a traditional advertising that we use on a daily basis.As consumers, we may also find that there are instances when we multitask each day.

Take it from experience, there are many times when I’ll be at home watching television and at the same time I’ll be on my tablet looking up the next vacation I’m going to take. It’s at these times that as an advertiser you need to decide where the best place to put your money will be. On top of our head we question whether, Is it going to be seen the advertisement on your favorite television channel or show that I’m watching, or is it going to be pop up online while I’m surfing my personal computer ? For most who advertise, it’s imperative to hit upon that balancing act and not to stringently cherry-pick one over the other, but to weigh all the options, and find a harmonious mix between both traditional and new media. In today’s world of globalization, the impression and stimulus of mass media is more than ever and all inescapable. Media affect the influence almost all aspects of our life. Mass media have insightful influence on people’s thinking, mawkishness, receptivity and their mode of responses. Thus, media can direct people to both constructive and destructive purposes. If the power of mass media is used in a positive way, it can do respectably to society and a country.

But if the power is rough up or misused for any vested-interest by any quarter or by nay puffery party then it can causes great harm, lawlessness and confusion in society and in state. Mass media are so dominant and formidable that people instantaneously consider what they hear or watch on media. Conclusion