Apple corporate social responsibility (CSR) programs and initiatives are led by Lisa Jackson, Vice President of Environmental Initiatives, reporting directly to CEO Tim Cook. There are some points can show that Apple always contributes to environment and social charity.Apple offers recycling programs in 99 percent of the countries it operates and the company has diverted more than 508 million pounds of electronic waste from landfills since 2008. Apple always devotes on saving resource and recycling for responding sustainable development plan of the United Nations. In 2015, more than 99% of Apple product packaging was done from recycled paper or papers sourced from sustainably managed forests.
Apple is working with more than 160 recycling companies around the world and it collected nearly 90 million pounds of e-waste through its recycling programs in 2015. Water consumption by Apple: Apple launched Clean Water Program in 2013 and since more than 8 billion gallons of water have been saved by suppliersCooling systems in company’s date centres can reuse water up to 35 timesIn 2015 the company converted about 120,000 square feet of previously grass lawns to drought-tolerant landscape, translating to estimated water savings of up to 6 million gallons per year.Apple Supporting Local Communities: Global Volunteer Program’ was launched in 2011 to encourage employees to volunteer in local communities. Since its launch more than USD 78 billion was donated to charities and non-profits around the world.
The program has been revised in March 2015 to grant employees the right to choose the projects in their local communities they would like to contribute.Apple other CSR Initiatives and Charitable Donations:The company has planted more than 9000 drought-tolerant trees in Apple Park in CupertinoIn 2017 Apple donated USD 1 million to Southern California Wildfire Recovery EffortsThe multinational technology company raised more than USD 3 million for Hurricane Harvey Relief Efforts in August 2017.These points and information on the website directly display that Apple is not only a company which bring the technology to people and promote the economic development in the world, but also make their own great efforts for the human future and philanthropy.
I think that Apple has gone ahead on corporate social responsibility than other companies. However, I still want to give some my own recommendations to Apple on corporate social responsibility in the future. If Apple can donate some money on the development of new medicine or public healthcare, it will push the Apple’s reputation into the top level. Therefore, Apple will not only can gain more profits in the future market, but also can leave unforgotten memories on human history. That’s the way how a wonderful and large company looks like.