Another important point that should be considered is the online advertisements, which is essential for business because it can help highlighting the products and services to a bigger and diverse audience. For example, while organizing their advertising companies should be more creative and they should focus on doing online research to find out what most attracts their audience. An effective model should be created in order to attract the right set of customers in order to engage them. The model should continuously work towards captivating more potential customers and establishing a good image of the brand. In addition to this, there is no age barriers for social media, these companies can reach individuals from all the ages; for instance, adolescents, adults, and elderly people have been using social media, especially for shopping.