What was deduced from the brief is asfollows: F1 signed a deal with Snapchat to create exclusive content; whichmeans footage from the racing season (Grand Prix) would be hosted on ‘Ourstories’ Snapchat platform. F1 is looking to develop the public’s awarenessusing several communication channels especially on the digital platform.
Inturn, by using a social media platform such as Snapchat you grasp that F1 isdetermined to attract the millennial sector, who they see as the future of thesport. Our task as an agency is to Launch anintegrated marketing communication campaign for the UK market and targetmillennials, while staying true to the existent image of F1 ‘Glamour, Speed andtechnical excellence on a worldwide stage.’ (MotorsportStats, 2017)This paper will delve deeper into thetopic and will discuss the following matters: objective, marketing analysis,millennial analysis, message and concept, communication channels, action plan,measurement and budget, and finally putting emphasis on what our group ‘TheDiversity’ executed well and what improvements or adjustments could have beenmade.
- Thesis Statement
- Structure and Outline
- Voice and Grammar