? companies can collect information about consumers through

?Effectiveness of Loyalty Programs on the profitability of companies in the FMCG sector.

Presented byNada Mohamed HassanClass 53ASupervised ByDr. Ahmad ShalabyJuly 2018?1 Chapter One 31. Introduction: 31.1.

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Research Problem: 31.1.1. Loyalty marketing: 41.

1.2. Loyalty program: 41.1.3.

FMCG: 51.1.4. Profitability: 61.2.

1 What are tha main key performance indicators of a succesful loyalty program? 61.2.2 What are the advantages / potentials of using loyalty programmes generaly, and in the FMCG sector particulary? 61.2.3 What are the trends of using loyalty tactics in the FMCG sector to increase companies profitability ? 61.

2.4 What are the means by which companies can collect information about consumers through loyalty programs.hence; achieve a proper consumer targeting which will consequently increase their profitability ? 61.2.

5 How can loyalty programms increase companies profitability ? 62 Chapter Two 72. Literature Review: 72.2 What are tha main key performance indicators of a succesful loyalty program? 72.

3 What are the advantages / potentials of using loyalty programmes generaly, and in the FMCG sector particulary? 92.4 What are the trends of using loyalty tactics in the FMCG sector to increase companies profitability ? 112.5 What are the means by which companies can collect information about consumers through loyalty programs.hence; achieve a proper consumer targeting which will consequently increase their profitability? 142.6 How can loyalty programs increase companies profitability ? 152.

7 Conclusion and recommendations 193 Chapter Three 203.1 Customer Experience: 203.1.1 Demand for Loyalty program 203.

2.1 Consumers evaluations of alternatives rather than Loyalty programs 253.2.2 Determinants of the evaluated set : 273.2.

3 Criteria of Choice of loyalty program and their importance: 303.2.4 The availability of Information 323.4.1 Consumption and user experience 363.

4.2 Communication 363.4.3 Word of mouth 374 Recommendations to improve customer experience 385 References: 41 1 Chapter One1. Introduction: 1.

1. Research Problem: Our problem here is the effectiveness of loyalty programs in the FMCG industry achieving the expected profitability versus spent that companies are seeking for, by strengthening the bond between consumers and the brand Referring to Reinartz and Kumar study

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