1. Describe how four forces for change may impact upon Alphabet Games. In doing so, you must use a recognized analytical framework
Pestel analysis
It is a framework or tool used by marketers to analyze and monitor the macro-environmental factors that have an impact on an organization.
Political Factor
Political factors are about how government influence in the economy which including, government policy, political stability or instability in overseas markets, foreign trade policy, tax policy, trade restrictions. Organizations need to be able to respond to these situations and adjust their marketing policy accordingly.
According to the case study the Political factor will affect Alphabet Games considerably. The


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