1. Croc’s Core Competencies can be summarized as a non-slip, unique comfortable, light, odor resistant, easy to wash forming Clog shoe with ownership of a proprietary foam material used to mold the shape of the owners foot. This material was called Croslight and could be molded and colored to attract a vast sales market from Surfers to athletes, colleges and medical personnel who spent quite a bit of time on their feet. ‘This Croslight mixture consisted of raw materials relatively inexpensive ingredients purchased in a pellet form from a variety of suppliers.” Pg.4 The production of the Croc shoe was a simple inexpensive process which added to Croc’s Core Competencies; a revolutionary, quick turn-around delivery strategy that was unheard of in the shoe industry.
2. Prior to Croc’s introduction of a revolutionary, quick turn-around delivery the shoe industry was limited as to when they could order shoes and typically ordered prior to upcoming season driving the production plan. This type of production relied heavily on sales forecasting, which if not on target could increase storage necessities or under produce for orders while increasing wait times for customers. The CEO; Ronald Snyder, said it best “If the products sell extremely well, we will build more in season and will be back on the shelves in a few weeks…we’re not going to wait with a hot new product until next year, when hopefully the same trend is alive” pg. 5. This was an example of a flexible, innovative strategy with a (MTS) Made to ship embedded hybrid production Plan.
3. These Strategies supported Crocs Competencies as this company expanded at an incredible rate within the global market. These pursued strategies were exploited and evolved throughout the company’s global expansion. For example, moving from an Engineering to ship strategy to a MTS strategy reduced the delivery time while the Home-grown data base production system supported the hybrid production plan. This Hybrid production plan used a forecasted demand with planned production and planned inventory. Although these strategies evolved they always stayed flexible and always focused on the customer relationship, supplier relationship, quality product with quick delivery turn around.